A separate survey or 1,600 licensees by CGA Strategy found 55 per cent of them agreeing that this was their best-selling cocktail while 18 per cent went for the Cosmopolitan, with Sex on the Beach coming in in third place with 12 per cent.
CGA Strategy’s research for The Publican & Morning Advertiser found that one in five pubs offer cocktails to differentiate themselves from their competitors with Saturday nights accounting for 31.5 per cent of weekly cocktail sales. By contrast, Mondays accounted for just 7.3 per cent of weekly sales.
16 per cent of bars in the survey have added a cocktail list within the last 12 months to give customers another reason to visit their venues.
“The number of outlets able to benefit from increased cocktail demand can increase significantly by capitalising on different trading times,” CGA Strategy Account Manager Jamie Campbell commented, “Cocktails can form an important and profitable part of the product mix during these sessions. Training is important, but shouldn’t act as a barrier.
“Selling cocktails is not just about luxury brands in top-end bars.”