She’ll lead teams responsible for customer acquisition, campaign delivery, brand and product...
Marketing
Gráinne Wafer new Guinness Global Brand Director
She will now be responsible for strategy, commercial, quality and marketing for the Guinness...
Consumer trends to watch in 2020 – Drinks Ireland
The analysis explores 2018/19 sales data in the Irish market, recent market research and...
Trends 2020
With so much going on it can sometimes be hard to keep up with all the new trends in the drinks...
It’s ‘Pints, Camera, Action’ from Sky
“Imagine if you had Sky’s creative team at your disposal to make a TV advert promoting your pub and...
Paula Conlon – Heineken Ireland’s new Cider Marketing...
In her new role Paula will be responsible for marketing the company’s cider brands Orchard...
Sky announces February Premier League fixtures
The current top six – Liverpool, Leicester, Manchester City, Chelsea, Tottenham and...
Good year for spirits
The total market for alcoholic drinks was worth €4.73 billion in the year to September. Long...
Hospitality & Fit Out Expo set for 25/26th February
The backstory to the hospitality building itself and its surrounding area, for example, has become...
Whiskey spearheads alcohol export growth
Driven in the US by strategic positioning in the Premium and Super-Premium segments, Irish...