On-trade

Ireland’s oldest spirit finds new life

No longer in the shadows, poitín is confidently declaring itself as an important category in Irish spirits. Drinks Industry Ireland reports on the rise of this storied Irish spirit

Once associated with illicit  stills, folklore and rural  tradition, Ireland’s native  spirit is undergoing a  remarkable revival, fuelled by a new  generation of distillers, bartenders  and drinks innovators determined  to reposition poitín for the modern  consumer.  Protected under EU Geographical  Indication status and regarded as  the predecessor to Irish whiskey,  poitín carries centuries of Irish  distilling heritage. Today, however,  the category is no longer trading  on nostalgia alone. Bartenders are  increasingly embracing its versatility  behind the bar, while consumers are  seeking out authentic, provenanceled  spirits with genuine cultural  credibility.  Brands such as Bán Poitín, Mad  March Hare, Micil and Frank Carr’s  Poitín are helping reshape perceptions  of the category, balancing traditional  production methods with modern  branding, cocktail culture and  premium positioning. From smoky  Donegal expressions to contemporary  serves like the Belfast Coffee, poitín  is proving it can sit comfortably  alongside tequila, mezcal and gin on  today’s back bars. We explore the  brands, personalities and momentum  driving poitín’s next chapter.

The contemporary poitín 

Bán Poitín, is used in many cocktails from Bar 1661

Poitín, Ireland’s native spirit, the  predecessor to Irish whiskey,  has long been woven into the  country’s culture, yet remains  largely overlooked by most  drinkers. For Bán Poitín, that’s  precisely the opportunity.  Bán, meaning “white”  in Irish – is a modern  take on this historic  spirit. Made at Echlinville  Distillery, it blends malted  barley, Irish comber  potatoes and Irish grain,  bottled at 44.5% ABV.  The result is balanced  and full-flavoured:  traditionally inspired, but  modernly made. Rooted  yet contemporary, it works  equally well for sipping or mixing.  The brand’s premise is that poitín  no longer needs to choose between  heritage and relevance, it can have  both. As Irish drinking culture  evolves beyond stout and whiskey  into cocktails and modern culture,  poitín offers bartenders a new,  flexible ingredient and consumers an  authentic, story-led spirit.  Bán’s credentials are proven. It  was built at Dublin’s BAR 1661, a  two-time winner of Ireland’s Bar  of the Year and seven-time Best  Cocktail Bar, where poitín makes  up over half the menu. The  bar has helped reshape  the conversation around  Ireland’s native spirit,  demonstrating that the  category genuinely works  when it’s led from behind  the bar.  Its signature serve, the  Belfast Coffee – a coldbrewed  cross between  an Irish coffee and an  espresso martini, shows  poitín’s versatility. As the  brand puts it: traditionally  inspired, modernly made. Poitín is  next, and Bán is leading it.

Dave Mulligan, owner of BAR 1661, The Sackville Lounge & Bán Poitín talks about why poitín should be celebrated as a native spirit

Dave Mulligan

Tell us about the origins of Bán Poitín?

Bán was born out of the want to create a brand that the category can be proud of, something that can be sipped or mixed. A brand that = represented the now and our next generation of drinkers. I always wanted to be inspired by tradition but modernly made. Our partnership with the Echlinville Distillery means we can grow and malt barely on site but distil using world class equipment, knowledge and most importantly people.
How has poitín production evolved in the last 10 years?

Production remains largely the samebut it is the people making it havechanged. We have some incrediblecategory champions around  the island producing some world class spirits and most importantly representing Ireland distilling culture in an exceptionally positive light Poitín is now a common ingredient in cocktails.

What’s the other best way to drink poitín?

I like mine neat or served beside a pint of stout, a Bán & Black we call it. If you are not a straight spirits drinker I would be looking to a long
refreshing mixer like ginger ale, ginger beer or grapefruit soda.

The Belfast Coffee is one of your signature drinks in Bar 1661. Tell us why you think this is such a popular serve with consumers?
It takes advantage of cold brewed and iced coffee culture while closely relating to our national cocktail in the Irish Coffee. Easy to make, easy to identify and easy to understand. It has all the makings of a classic cocktail and is difficult not to love.

Can you tell us about the name 1661 and why this date is significant in Irish drinks history?

That’s the date that started it all. Poitín was part of everyday culture all over the island and sat harmoniously beside whiskey. It was 1661 when the powers that be decided they wanted to control all sprits production and began taxing rural communities.

Is there a market for poitín outside of Ireland?

Of course there is. The sheer value of our exports in food and drink will prove that we have a global reputation for taste and quality. Ireland is guilty of putting poitín into some mythical almost legendary or taboo space when really it’s just another white spirit and a spirit of flavour at that. Most distilling countries have a native white spirit that is celebrated, not demonised.
Poitín, as one of the world’s oldest has the potential to be celebrated all over the world, in high end cocktail bars or a more traditional Irish setting.

Leading the charge 

Poitín is finally taking centre stage on cocktail menus

For 300 years, poitín was Ireland’s  best-kept secret. In recent years, Mad  March Hare has helped bring it into  the light.  As Ireland’s and the world’s leading  poitín brand, it’s built a reputation  on uncompromising quality and  authenticity. Locally sourced malted  and unmalted barley, pure Irish spring  water, triple distilled in small copper  pot stills. The result? Exceptionally  smooth, yet full of character.  Ireland’s best bartenders have  made poitín their secret weapon,  drawn to its versatility, unique flavour  and real, unmistakable Irishness. Now  it’s finally taking centre stage on  cocktail menus and Mad March Hare  has been leading that charge.

This June Bank Holiday, find Mad  March Hare at Bloom in the Phoenix  Park, partnering with Bord Bia on  the ‘Discover Poitín’ activation.  Summer 2026 brings a new wave of  exceptional cocktails: ‘Persistence’ at  the ALT Bar, Wren Urban Nest; the  ‘Mountjoy Mule’ at Disndat Dublin; The  Irish Margarita at Brickyard Dundrum;  Belfast Coffees at Mount Juliet; and  Paris Texas in Kilkenny.  Sip it. Mix it. Shake it. However you  take it, Mad March Hare is Ireland’s  original spirit – clean, pure and  unmistakably real.  Recently, Mad March Hare Poitín  has become part of the Dalcassian  Wines and Spirits portfolio to take  this storied spirit to even more people  across Ireland. For listing enquiries  contact info@dalcassianwines.com

West is best! 

For Micil Distillery, poitín isn’t a new  category, it’s their family tradition.  They’ve been distilling on the shores  of Galway Bay for over 170 years,  making them Ireland’s longest  unbroken family distilling tradition,  with six generations of poitín craft  knowledge behind every bottle they  produce today.  Everything they make is produced  in the poitín-making tradition on a  small copper pot still in their Galway  distillery. They distil slowly, by hand,  with cuts guided by senses alone.

This  small still approach gives their spirits  more texture, character and flavour,  and it’s a huge part of why Micil  poitín is resonating so strongly in the  modern on-trade.  The classic Micil Irish Poitín sits  naturally in the same cocktail space  as tequila and works brilliantly in  Margaritas, offering bartenders an  easy way to bring a distinctly Irish  twist to familiar serves.  Meanwhile, Micil Heritage Poitín  takes things in a smokier direction.  Softly peated using turf from our  family land in Connemara, it carries a  delicate smoke that works beautifully  in modern smoky cocktails.

One of  their favourites is a Heritage Poitín  Paloma, where bright citrus balances  perfectly with the soft Connemara  turf smoke.  For consumers newer to the  category, the Connemara Cream  Liqueur offers an accessible  introduction. Based on an old family  recipe, it combines poitín, cream and  honey to create a real crowd-pleaser  and has recently secured listings in  both Tesco and M&S. The full Micil  poitín range can be found online on  www.micildistillery.com“

Refeshingly unpolished 

Frank Carr was a legendary Donegal poitín maker and the grandfather of James Doherty, founder of The Ardara Distillery

Frank Carr’s Poitín arrives at a  moment when the premium spirits  category is rediscovering authenticity,  provenance and disruptive heritage.  In a market crowded with polished  backstories and over-engineered  liquids, this Donegal-made poitín  offers something increasingly rare:  genuine cultural credibility.  The spirit takes its name from  Frank Carr himself – a legendary  Donegal poitín maker and the  grandfather of James Doherty,  founder of The Ardara Distillery.  Carr’s handcrafted spirit travelled  quietly across the hills, streams and  hedgerows of northwest Ireland  through a network of handshakes,  trust and local pride. Known for his  uncompromising methods and smoky  style, he became part of the folklore  surrounding Donegal’s illicit distilling  tradition, where making poitín was as  much about identity and community  as it was about the liquid itself.  Rooted in those rebellious  traditions, Frank Carr’s Poitín leans  unapologetically into the DNA that  defined the category long before  legalisation modernised it.

The  brand’s story is not manufactured  nostalgia; it reflects a county that  once fiercely resisted government  attempts to suppress distilling culture.  Today, that spirit of independence  gives the category fresh relevance  for adventurous consumers seeking  alternatives to conventional spirits.  What makes the liquid especially  compelling for the on-trade is its  flavour profile. At 47.8% ABV, Frank  Carr’s Poitín delivers boldness without  sacrificing drinkability.

Smoked malt,  sweet molasses and oats combine  to create a layered spirit balancing  earthy smoke with citrus brightness,  creamy texture and subtle coffee  notes. Unfiltered by design, it retains  a rich smoky grain character that  instantly stands out on the back bar  and in contemporary cocktail serves.  For operators, the opportunity is  significant. As bartenders increasingly  seek distinctive heritage spirits with  strong storytelling potential, Frank  Carr’s Poitín offers both authenticity  and versatility, giving mixologists a  genuinely different ingredient capable  of elevating signature serves and  premium cocktail menus.  Frank Carr’s Poitín is not simply  reviving an old Irish spirit. It is helping  redefine modern Irish drinking culture:  bold, smoky, proudly regional and  refreshingly unpolished.

Tipperary Boutique  Distillery ‘The Big Field’  Poitín 

Tipperary Boutique Distillery’s The  Big Field Poitín is a true single source  spirit, produced using barley  grown on the family’s  Ballindoney Farm in Co.  Tipperary. Made using  a 50/50 mix of malted  and unmalted Olympus  spring barley, The Big  Field Poitín takes its  name from “The Big  Field” on Ballindoney  Farm, where the  barley was grown.  Tasting notes from  the team at Tipperary  Boutique Distillery  describe a grassy  nose with savoury  notes. On the palate, the spirit opens  with surprising sweetness, showing  barley sugar and black pepper along  the tongue, before a short finish with  lingering sweetness.  The Big Field Poitín reflects the  distillery’s field-to-bottle approach  and focus on provenance-led spirits  production, using homegrown barley  from the family farm in Tipperary’s  Golden Vale.  For further information on the Big  Field Poitín and the full product range  Tipperary Boutique Distillery, visit  www.tipperarydistillery.ie


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