The cocktail recipes will also be featured on the London Drinks Guide, the dedicated consumer website set up by Beverage Trade Network, organisers of the London Drinks Competitions, to help promote drinks, producers and suppliers taking part in its events.
This benefit is at no extra cost to the entrants who can upload their cocktail pictures and recipes while registering the spirits brand in the entry zone.
The London Spirits Competition endeavours to provide media exposure to winning brands throughout the year and this newly-added feature is a way to do just that as consumers get access to cocktail recipes that they may create from their favourite spirits.
Entrants for the 2023 London Spirits Competition will be able to upload their cocktail recipes and images.
Cocktails from winning brands will be showcased on the London Drinks Guide directly to UK drinks consumers.