Tastes like summer

It’s thirsty-work weather. Tapping into the fastgrowing mindful drinking trend, there is a new generation of drinkers increasingly balancing
enjoyment with more conscious lifestyle choices. In response to this, we can see innovation in both taste, volume and alcohol percentage. Drinks Industry Ireland looks at the heroes of the drinks categories for the season ahead

Coors unveils new ‘Chiller  Rooms’ summer series across  Ireland 

Coors is turning up the volume  on summer 2026 with the launch  of its new Coors Chiller Rooms, a  nationwide experiential on-trade  series designed to fuse ice cold  refreshment with high energy music  culture. Rolling out from June through  August, the brand will activate  selected beer gardens across Ireland  with fresh live DJ performances and  ice cold refreshing pints of Coors,  tapping into key summer occasions.

With outdoor occasions continuing  to play a key role for younger  drinkers, and 28% of consumers  choosing to drink at social gatherings  in beer gardens, ensuring venues  are set up to meet this demand has  never been more important. With  beer gardens and outdoor spaces  central to summer trading, the Coors  Chiller Rooms series is designed to  bring added energy into a number  of on-trade spaces, helping to  create standout moments and build  atmosphere during key summer occasions.

A standout element of the  campaign is Coors’ collaboration with  Mundo Moo by Daniel Mooney, an  Irish illustration led brand celebrated  for its cosy, high quality basics, playful  detailing and roots in fashion and  costume design. Together, they’vecreated limited edition Coors festival  Retro Jackets which will be available  for purchase exclusively at the events,  with additional limited pieces offered  through competitions on Coors’ social  channels.

The series officially kicked off in  Dublin in early June. The non ticketed  event drew strong footfall and  delivered the brand’s signature blend  of music led energy and ice cold  serve.  With additional events scheduled  nationwide throughout the summer,  the Chiller Rooms position Coors at  the centre of Ireland’s outdoor social  season, creating culturally relevant  moments in outlet while reinforcing  Coors’ association with ice cold  refreshment.

Heineken Greenlight: bringing  big music moments to the  heart of Irish cities 

Heineken Ireland has recently  introduced Heineken Greenlight, a  new music platform designed to bring  live music experiences into pubs  across Ireland’s cities. The initiative  builds on Heineken’s longstanding  association with music, with a focus  on creating additional reasons for  people to visit pubs during key  trading weekends.  Rather than focusing solely  on large-scale events, Heineken  Greenlight centres on bringing artists  into well-known pub venues, creating  more intimate live music moments  within familiar social settings. The  platform is designed to support  footfall during key periods, such as  bank holidays by adding a cultural  dimension to a night out.  As social habits continue to evolve,  live music remains an important  part of how people choose where  to spend their time.

Heineken Greenlight looks to work within this  dynamic by bringing together a mix  of international talent and emerging  Irish artists, giving audiences access  to performances in settings that  are closer to the everyday pub  experience.  The series launched in Dublin  over the May Bank Holiday weekend,  with more than 35 acts performing  across 10 venues. Sets from  TOMORA, Basement Jaxx, Mike  Skinner, DJ Seinfeld, Madra Salach  and Sprints formed part of the lineup,  contributing to strong levels  of activity across the city over the  weekend.

This continued into Cork for  the June Bank Holiday, where  performances from Inhaler, Jazzy, Men  I Trust, Florence Road, Nightmares  on Wax, Huey Morgan and Cliffords  were hosted across a range of iconic  venues, supporting increased interest  in pubs across the weekend.  Heineken Greenlight represents  another way in how the brand  supports the on-trade, using music as  a way to enhance the pub experience  and encourage footfall, particularly  at times of the year when people are  looking for something different from a  night out. Further events are planned  later in the year as the platform  continues to evolve.

Bulmers launches new  flavours range in time for  summer 

Much-loved Irish cider brand Bulmers  is giving more reasons to celebrate  this summer with the launch of two  new flavours, Bulmers Strawberry &  Lime and Bulmers Berries.  The new range, which is now  available across both the on and off  trade, reflects Bulmers commitment  to meeting growing consumer interest  in fruit-forward, refreshing cider  options.  Both new variants have been  developed through extensive  consumer testing, ensuring the right  balance of sweetness, refreshment,  and drinkability.

Bulmers Strawberry  & Lime delivers a light, refreshing  taste, blending sweet strawberries  with a crisp citrus twist while Bulmers  Berries combines strawberries,  raspberries, and blueberries to create  a bold, juicy flavour with a smooth  finish that feels both premium  and contemporary. The result is a  range designed to appeal to both  existing Bulmers drinkers and a new  generation seeking more variety in  their choices.

To mark the launch, Bulmers is  rolling out a fully integrated campaign  including video on demand, outdoor,  social, digital audio and radio as  well as sampling activations in both  the on and off trade that will help  drive trial throughout key summer  moments. This support underscores  Bulmers’ commitment to helping  licensees unlock the full commercial  value of the new range. Across offtrade  channels, Bulmers will also be  working with retail partners to help  support the launch in store with  takeovers, POS and dedicated social  media activity.

Commenting, Siobhan Casey, head  of brand for Bulmers, said: “This  launch marks an exciting moment for  Bulmers as we expand our range in  line with growing consumer demand  for high-quality, fruit-forward cider  options. Strawberry & Lime and  Berries reflect our ambition to elevate  flavour within the cider category,  delivering a fruit-led cider with a  more mature, sessionable taste that is  refreshing, contemporary and full of  character.

“Flavoured cider presents a real  opportunity for the trade, and we  believe these new additions will  not only strengthen the Bulmersportfolio but also help drive value and  excitement across the category in  2026 and beyond. We’ve had a great  response from venues so far looking  to tap into the growing market and  we’re looking forward to working with  them over the coming months.”

Bulmers Strawberry & Lime and  Berries are available to the on-trade  in 500ml bottles. The new range has  also launched into Ireland’s off-trade  in 500ml single bottles and 4x500ml  packs and is available nationwide in  all major retailers and convenience  stores.  The new flavours complement  Bulmers existing portfolio including  its Original Apple Cider, Bulmers Light  and Bulmers 0.0 which launched last  year and has proven successful with  those looking to moderate.

Premium Birra Menabrea  expands into Irish off-trade 

Menabrea has arrived in Ireland’s offtrade  giving consumers looking for an  authentic premium beer this summer  a refreshing new choice.  The Italian lager is available  nationwide across grocery,  convenience and forecourts and  comes in two formats: a 660ml  sharing bottle and 4x440ml can pack.  With roots in Italy’s Piedmont  region at the foothills of the Alps,  the refreshing lager is inspired by a  brewing heritage that dates back to  1846 and spans five generations of  the same family.  The 4.8% pale lager is renowned for  its taste thanks to its careful balance  of flavours that are both citrus and  bitter and fruity and floral. The result,  a refreshing lager that can be enjoyed  on its own or with food. Menabrea  lends itself to a variety of dishes and is  a great option for summer entertaining  making it a strong addition on shelf.

The expansion into the Republic  of Ireland off-trade follows growing  success for the brand across GB,  where Menabrea has seen volume  growth of +30%1 YoY across all offtrade  outlets. This is +16%1 ahead of  the premium beer category average,  as people continue to opt for authentic  premium options.

As part of the launch Menabrea is  working closely with key retail partners  to help support the launch in store  with takeovers, POS, retail media and  sampling activity that will help drive  trial throughout key summer moments.  Menabrea is also offering shoppers  the chance to win a luxury 4-day  Italian alpine escape where they will  stay in Europe’s highest hotel offering  panoramic views of the mountains.  Shoppers will be able to scan available  POS to enter.

Commenting, Eleanor Quigley,  senior brand manager for Menabrea  said; “We’re delighted to launch  Menabrea into Ireland. Pairing  beautifully with food, Menabrea will be  a great addition to the premium beer  offering this summer, helping retailers  tap into the increased occasions  summer brings. We’re pleased to be  able to offer a range of formats that  further support the season, with our  cans proving popular thanks to their  added convenience.

“We are looking forward to working  with our partners in the off-trade to  bring Menabrea to their consumers  and see growth opportunities in the  category with the introduction of this  crisp, refreshing premium lager”.

Eleanor Quigley, senior brand manager for Menabrea chats to Drinks Industry Ireland about this special lager

Menabrea has been brewed  since 1846 and is now in its fifth  generation of family ownership.  How has that heritage shaped  the brand’s identity and brewing  philosophy today? 

Menabrea has been family-owned  for five generations and is steeped  in traditions and a history that is  central to its identify. Hailing from  the Piedmont region, Menabrea is  incredibly proud of its rich heritage  that centres on quality ingredients,  time-honoured practices and  seeking enjoyment from life’s  simple pleasures.

In a market dominated by lighter  lagers, how does Menabrea Bionda  stand out with its more complex,  malty flavour profile? 

Menabrea stands out thanks to its  unique taste profile that is light and  refreshing yet rich and malty with a  depth that sets it apart from other  lighter or world lagers. The balance  between flavour and drinkability  is what makes it distinctive while  also allowing it to pair excellently  with food, enabling retailers the  opportunity to play into more  occasions when they stock  Menabrea.

Can you talk us through the balance  of flavours in Menabrea Bionda,  particularly the interplay between  citrus, bitterness, and floral notes? 

Menabrea Bionda combines gentle  citrus freshness with delicate floral  aromas and a clean hop bitterness.  The malt character adds softness  and a slight sweetness, balancing the  crisp finish. The result is a lager that  feels refined, balanced, and easy to  drink.

How important are ingredient  quality and traditional brewing  methods in achieving Menabrea’s  distinctive taste? 

The quality of ingredients is essential  to Menabrea’s taste and consistency.  Carefully selected malt, Hallertau  hops and yeast alongside soft water  all contribute to the beer’s balanced  flavour and unmistakably smooth  finish as well as its exceptional  head retention. Attention to detail  throughout the brewing and  maturation process helps maintain  the character and quality the brand is  known for.

With Irish consumers increasingly  interested in premium and authentic  beers, how do you see Menabrea  resonating in the Irish market? 

Despite cost concerns, consumers  are still turning to premium options  choosing to spend on brands that  deliver on quality. Rich in tradition  and heritage, Menabrea’s provenance  appeals to today’s consumers who  are becoming increasingly mindful  of ingredients and process. With  so many options on the market,  consumers will often look to a  brand’s values in line with their own  beliefs to help distinguish whether it  is a brand to buy. Menabrea appeals  to drinkers looking for something  more characterful than standard  lager while still being approachable  and refreshing.

Menabrea is positioned as both  a refreshing standalone beer and  one that pairs well with food. What  kinds of food pairings would you  recommend to best showcase its  character? 

Thanks to its balanced flavours and  refreshing characteristics, Menabrea  pairs well with a variety of dishes from  complementing light meals to cutting  through heavier flavours. Being from  Northern Italy, it also pairs excellently  with fried and crispy dishes including  arancini and croquetas as well as  grilled and cured meats and cheeses.  The balanced clean beer makes a great  palate refresher between courses.  Menabrea is available through C&C  Group in Ireland. For more information,  please visit menabrea.co.uk/

Bavaria Ultra launches as  Ireland’s first low-carb lager 

Ireland is set to welcome its first  dedicated low-carb lager with the  launch of Bavaria Ultra, introducing  a new option for consumers seeking  a full beer experience with a lower  carb and calorie profile – without  compromising on taste.  This new premium lager is now available in Ireland through Comans Beverages Ltd., the official  distribution partner for the world-famous  Bavaria brand.

Brewed by  Royal Swinkels, a seven-generation  family of brewers with over 300 years  of heritage, it combines deep-rooted  craftsmanship with a pioneering  spirit. The Swinkels family is known  for charting an independent course  and continuously evolving to meet  changing consumer needs. From early  advances in alcohol-free brewing to  ongoing developments in sustainable,  modern production, this commitment  to innovation remains at the heart  of the business.

This latest launch  reflects a growing shift towards  more mindful drinking habits, with  Irish consumers increasingly seeking  beverages that align with active and  health-conscious lifestyles.  Part of the renowned Bavaria  brewing portfolio, Bavaria Ultra  delivers a premium lager experience  with a lower carb and calorie profile –  without compromising on taste.  With 4.2% ABV, it contains just  0.59g of carbs and 28 kcal per 100ml,  nearly six times lower in carbs than  a standard lager, offering a smarter  choice for consumers who want  to enjoy beer without trade-offs.

Bavaria Ultra has been specifically  developed to meet the needs of a  new generation of beer drinkers who  are increasingly balancing enjoyment  with more conscious lifestyle choices.  Smooth, crisp and highly  refreshing, Bavaria Ultra is brewed  with carefully selected ingredients  and natural mineral water sourced  from Bavaria’s own spring, helping  deliver a clean and balanced taste.  Bavaria Ultra is crafted using an  innovative brewing process and a  newly developed, complex recipe,  designed to reduce carbohydrates  while maintaining a superior taste.

In conversation with Emiel Hendrikx of Bavaria

With Irish consumers increasingly seeking  balance in their drinking habits, how does  Bavaria Ultra’s low-carb, low-calorie profile translate  into a strong commercial opportunity for retailers  and publicans?  Irish consumers are increasingly changing their  drinking habits as they pursue healthier lifestyles.  Ultra taps into this trend by offering a low-carb, lowcalorie  option that delivers on taste and refreshment  with no compromise, creating new occasions for beer  lovers in Ireland.  Globally, the low- and no-carb beer segment has  seen exponential growth, in markets such as the US  and Australia demonstrating clear consumer demand  and commercial success. The ultra market has yet  to appear in Ireland, but there is no doubt that it  creates a huge opportunity for retailers to grow sales  by tapping into this undeniable trend amongst beer  lovers in Ireland whilst also attracting new people  into the category particularly in midweek and food  led occasions.

Where does Bavaria Ultra sit from a pricing and  margin perspective, and how does it support  premiumisation within the lager category in Ireland?  Bavaria Ultra is positioned as a premium highquality  lager while offering strong value for money,  allowing retailers to deliver an accessible everyday  price point. From launch, it will be available in two  key formats: a 660ml bottle (promotional price  €3), tapping into a fast-growing segment, and a  4-pack 500ml can format (promotional price €7.50),  designed to support both take-home and everyday  consumption occasions across the off-trade.

What evidence or insights can you share around rate  of sale for lighter-style beers, and how confident are  you that Bavaria Ultra’s “clean, crisp taste with no  compromise” will convert into repeat purchase?  The growth of lower calorie and low carb options  across all categories has been incredible over the  last five years and this trend is also very evident  within beer as well. No- and low-alcohol has been  flying and this is mirrored by the growth of low-carb  beer globally, with industry estimates projecting a  compound annual growth rate (CAGR) of around 8%  over the coming decade, underlining the long-term  potential of the segment.  The low-carb beer segment is just launching in  Ireland, it presents a clear opportunity for growth.  With Bavaria Ultra, we’ve focused on delivering a  clean, crisp taste that meets consumer expectations  of a premium lager, alongside a low-carb, lowcalorie  profile. That balance is key to driving repeat  purchase, and we’re confident it will resonate  strongly with Irish consumers.  How are you working with the Irish on-trade to  integrate Bavaria Ultra into food-led occasions and  menus?  At launch, Bavaria Ultra will be focused on the offtrade  channel, where we see a strong opportunity to  build awareness and trial at scale. Food-led occasions  remain central to the brand’s positioning, particularly  as consumers are increasingly mindful of calorie  intake and macronutrients, and are seeking options  that better align with more balanced lifestyles.  We are supporting the launch through a  programme of marketing activity, including PR,  influencer partnerships and targeted campaigns,  designed to highlight the product’s low-carb, lowcalorie  credentials alongside its clean, crisp taste.

With Bavaria Ultra positioned for a younger,  more active consumer, what specific marketing  and activation plans are in place to build brand  awareness and trial in Ireland?  Bavaria Ultra is positioned to appeal to a younger,  more active and health-conscious consumer, and  our marketing strategy is focused on building  awareness and driving trial through a targeted mix of  partnerships, PR and digital activation.  At launch, activity is centred around a strong  initial burst, including a targeted PR drop and  media partnerships. A key element of this is our first  influencer partnership in Ireland, working with former  rugby player Ian Madigan and lifestyle influencer  Anna Madigan, who bring strong credibility within  the active lifestyle space and appeal across both  Gen Z and millennial audiences.

This is supported  by branded VOX pop-style content through Joe.ie,  designed to engage consumers in an authentic and  relatable way.  Beyond launch, we will continue to build  momentum through additional influencer  partnerships throughout the year, alongside alwayson  social activity via dedicated Bavaria Ireland  channels, supported by geo-targeted media to drive  awareness at scale.  This is complemented by strong in-store execution  led by the Comans sales team, with impactful pointof-  sale materials designed to maximise visibility and  drive trial at the point of purchase.

A Blush of summer from Moët  Hennessy 

As hints of summer approach, Moët Hennessy welcomes the return of rosé  champagne season with its esteemed,  world class portfolio of rosé  expressions. Featuring favourites from  Moët & Chandon, Veuve Clicquot,  Ruinart, Krug and Dom Perignon,  the collection is vibrant yet elegant.  Designed for everything from relaxed  at-home entertaining to glamorous  rooftop celebrations, these rosé  champagnes are the perfect treat for  summer moments, whether you prefer  timeless classics or bold, fruit-forward  expressions.  Enticing, radiant and spontaneous,  every bottle of Champagne Brut  Impérial Rosé embodies the Maison’s  savoir-faire, where three noble grape  varieties unite in perfect harmony.

Moët & Chandon Brut Impérial  Rosé has a recommended retail price  of €69.50.  Another favourite rosé champagne  is Veuve Clicquot Brut Rosé. Created  by Madame Clicquot in 1818, thisis the first known blended rosé  champagne. This fresh and opulent  rosé is the result of a blending of  grapes from 50 to 60 different  crus, and is composed of up to 45%  reserve wines.  Veuve Clicquot Brut Rosé has a  recommended retail price of €81.90.

Ruinart Rosé is a blend of the  freshness of chardonnay, and the  fruitiness of pinot noir. Ruinart Rosé  has a recommended retail price of  €119.75.  The story of Krug Rosé dates back  to 1976. Krug Rosé is a masterful  blend of white base wines to  bestow elegance, fruit notes and  great freshness, completed with  traditionally macerated Pinot Noir  red wines to add structure and spice.  Krug Rosé has a recommended retail  price of €604.80.

Dom Pérignon Rosé displays  all the aromatic nuances of Pinot  Noir – raspberry, fig, strawberry and  cherry – exacerbated by the delicacy,  mineral elegance and light notes of  chardonnay.  Dom Perignon Rosé has a  recommended retail price of €491.05.

Whispering Angel unveils its  20th vintage 

Remarked as the world’s number  one rosé, Whispering Angel proudly  celebrates its 20th vintage with  the momentum and unmistakable  confidence that has defined the  brand since 2006. A milestone that  marks two decades of leadership  and category-defining excellence,  Whispering Angel’s 20th Anniversary  is more than just a date in the  calendar, but a celebration of an  enduring legacy and vision for the  future of rosé.  Sacha Lichine founded Whispering  Angel in 2006 with a bold intention:  to bring rosé to greatness. Since its  inception, Whispering Angel sparked  the global rosé renaissance, elevating  an entire category of wine into a  symbol of luxury, status and French  joie de vivre.

Today, it continues to  lead with sustained sales growth,  and the charisma that has made the  brand a global icon. Clear, vibrant  and culturally fluent, Whispering  Angel remains the preferred French  rosé world-over and the benchmark  against which every other rosé is  measured.  The new anniversary label is refined  and collectible, and features Sacha  Lichine’s signature alongside the  iconic Whispering Angel brand mark  – the angels of Chateau d’Esclans that  have become its ambassadors to the  world. To mark the brand’s milestone,  Whispering Angel is proud to be  kicking off a year of celebrations  with the unveiling of a special edition  artwork, composed of 20 visual  stories, each representing a chapter  in the Whispering Angel journey –  people, places, and moments that  shaped the world’s most influential  rosé. Whispering Angel 2025 Vintage  – RRP from €26.65

The Hugo Spritz is topping the  list for cocktails this summer 

The Hugo Spritz is quickly overtaking  the mainstay cocktails on summer  menus, and St~Germain Elderflower  Liquor is the key ingredient in making  the best Spritz possible. St~Germain  is made from fresh and wild  elderflowers only. Harvested by hand  just once a year when in bloom is the  key to ensure only the freshest results.  Highly awarded and regarded by  leading drink specialists, St~Germain  is refreshingly light and sparking,  created as a tool for the trade and for cocktails.

Modern Irish drinks 

Altered State is an Irish drinks import,  distribution, and brand development  company founded by Karl Cooney  and Colly Murray, focused on bringing  progressive premium drinks brands to  the Irish market while also developing  contemporary Irish products for  export.

The portfolio includes 15 brands  spanning RTDs, mixers, and cocktail  ingredients, including Whitebox  Cocktails, The Pickle House, and  Karl Cooney’s own brands ÓL Irish  Cocktails and Dublin Cocktail Lab.  ÓL is a new generation Irish  RTD brand created to bring a more  transparent, natural, organic, and  culturally modern approach to the  category.

Produced in Ireland, the  brand focuses on Irish and organic  ingredients, combining the sensibility  of a modern cocktail menu with  distinctive flavour profiles such as  yuzu & pine, dillisk & passionfruit,  and chokeberry & palo santo. The  brand has partnered with IMMA and  festivals including Another Love  Story, positioning ÓL at the centre of  Ireland’s creative and cultural scene.

Altered State also imports and  distributes Whitebox Cocktails, one  of the fastest-growing RTD cocktail  brands to emerge from the UK and a  standout within the growing 100ml  full-strength single-serve category.  Whitebox is now listed in Sainsbury’s,  Selfridges, on Aer Lingus transatlantic  flights, and in numerous Irish  independent off-licences, showing  a strong case for the format within  the Irish market.

The portfolio also  includes The Pickle House, creators  of premium Bloody Mary RTDs and  cocktail mixers listed with Virgin  Atlantic.  Alongside the portfolio, Cooney  develops bespoke syrups and flavour  solutions, collaborating with venues  including The Animal Collective and  Library Street. With growing support  across both the on and off-trade  and coverage in more than 150  accounts nationwide, Altered State  expects significant growth this year  as consumers increasingly move  towards founder led drinks brands  with provenance, natural flavour, and  authenticity over sugary low-cost RTD  alternatives. www.alteredstate.ie

You little Rascal! 

Meet Chido, the independent Irishbrewed  Mexican-style lager from  Rascals Brewing Company, created  for easy-going summer drinking and  built around one simple idea: real  lime, already included. Brewed with  genuine lime zest, Chido delivers the  bright citrus character people expect  from a Mexican lager, without the  need for a wedge stuffed into the  neck of the bottle.  At 4% ABV, Chido is crisp, refreshing  and highly approachable, designed  to appeal far beyond traditional  craft beer audiences. Clean malt  character, light bitterness and a subtle  burst of fresh lime make it an easy  choice for beer gardens, barbecues,  festivals, casual dining and long  summer evenings.

Presented in a clear  330ml bottle, it leans into a familiar  and accessible visual style while  maintaining the quality and attention  to detail of an independent brewery  product.  The brand positioning focuses  on sociability, sunshine and  uncomplicated good times rather  than heavy craft beer messaging.  Chido is aimed at consumers who  want flavour and quality, but without  the intensity or perceived barriers  sometimes associated with craft  beer.

It comfortably sits alongside  mainstream world lagers while  offering a fresher, more modern and  independently brewed alternative.  With strong standout branding,  broad consumer appeal and an  easy-drinking profile suited to warmweather  occasions, Chido is designed  to perform strongly across pubs, bars,  outdoor events and retail throughout  the summer season and beyond.

Bacardí is back at the heart of Ireland’s Festival scene this summer

Casa Bacardí kicked off its live  event programming in March at  Pygmalion Dublin and now is rolling  into the summer festival scene in  Ireland full steam ahead!  Bacardí is bringing the party  to some big-name festivals this  summer, kicking off with The  Greenfields Festival over the May  long weekend in Co. Laois with its  own Casa Bacardí stage and bespoke  cocktail bar to bring the dance vibes  all weekend long.  In June, they have partnered with  none other than Beyond the Pale  festival in Glendalough Co. Wicklow.  Festival goers will find their bar  alongside the Outpost stage and  be treated to Bacardí and Bombay  Sapphire cocktails all weekend  long! With more festivials yet to be  annouced, Bacardí is set to be very  active all summer so stay tuned.

Take a moment of indulgence  this summer 

This summer, elevate every occasion  with iStil38 Craft Irish Vodka.  A premium Irish vodka that  combines world-class quality with  homegrown pride.  With three exceptional expressions,  Original, Vanilla, and Pink Berries —  iStil 38 offers something for every  taste and every serve.  The Original expression, crowned  World’s Best Vodka 2024, sets  the benchmark for purity and  smoothness, delivering a clean,  refined finish that stands above the  rest.

The Vanilla variant brings a  subtle sweetness and warmth, perfect  for indulgent summer serves, while  Pink Berries offers a vibrant, fruitforward  twist that shines in spritzes  and refreshing cocktails.  Smooth, sophisticated, and  incredibly versatile, iStil 38 is the  ideal base for summer cocktails, from  light spritzes to classic serves with a  modern twist.

Dadá launches limited edition  ‘Universes’ activation to drive  summer sales 

This summer Dadá, one of the most  recognised and popular Argentinian  wines is rolling out a new limitededition  ‘Universes’ label activation  across its best-selling Dadá #1.  Featuring three distinctive designs  – all with the same wine inside –  the campaign is designed to drive  standout on shelf, build talkability and  visibility, and capitalise on key gifting  periods in the lead-up to Father’s Day.

Inspired by the Dadaism art  movement, known for rejecting  rules and embracing creativity, Dadá  continues to challenge traditional  category norms with wines that  balance approachability with bold  personality.  The ‘Universes’ limited edition  series comes to life by reimagining  the brand across alternate worlds,  where each limited-edition label  represents a different interpretation  of Dadá.

The result is a visually  disruptive and highly collectable  series, captured in the campaign  line: A limited edition, for unlimited  universes.  At the core of the activation is  Dadá #1 Art Wine, the same smooth,  easy-drinking red blend with soft  vanilla notes, designed to appeal to a  broad consumer base.

Available for a short window  across May and June, the activation is  designed to create urgency and drive  purchase, encourage repeat purchase  through collectability and increase  visibility and standout in-store.  Launching in line with peak  summer trading, the campaign  also aligns with key occasions  including Bank Holidays and Father’s  Day, supporting both everyday  consumption and gifting.  Dadá ‘Universes’ limited-edition  range will be available nationwide  across all major retailers.

Introducing ‘ONLY Peroni’ to  Ireland this summer 

Peroni Nastro Azzurro is bringing its  bold new global creative platform,  Only Peroni, to Ireland – and  consumers across the country will get  to experience it up close. Joining the  Irish launch as host and ambassador  is broadcaster and content creator  Cassie Stokes, known for her hit “Best  Of” series celebrating the very best of  Ireland.  From 27 May and running across  the summer, a series of ‘ONLY Nights’  activations will take over Nolita in  Dublin, The Hyde in Galway, and  Seventy-Seven and Clancy’s in Cork  – giving beer lovers the chance to  enjoy iconic Italian dishes, and La  Finestra Peroni – translating to “The  Peroni Window” – an interactive, artinspired  pouring experience inspired  by the traditional wine windows of  southern Italy, where ringing a bell  and saying the magic word rewards  you with a delicious drink, reimagined  through iconic Italian influences and  their connection to Ireland. Keep an  eye on Eventbrite and Peroni’s socials  for details.

Only Peroni is Peroni Nastro  Azzurro’s new visually arresting  global brand platform that rightfully  positions the brand as a stylish, Italian  icon of the beer category. Because,  as the Peroni family said at its launch  in 1963: “Peroni Nastro Azzurro  is more than a beer, it’s an Italian  masterpiece.”

The campaign’s creative places  Peroni Nastro Azzurro shoulder  to shoulder with Italy’s legendary  cultural symbols – the Trevi Fountain,  The Birth of Venus, and Scuderia  Ferrari. Inspired by the charming  Italian habit of downplaying  something that is clearly perfect.  Adding a uniquely Irish dimension  to the campaign, Dublin-based  illustrator Mark Conlan has created  a series of bespoke artworks  exclusively for the Irish launch.

Each piece celebrates iconic moments of  Irish identity reimagined through  an Italian lens – and they’ll be on  display in pubs and venues across  the country throughout the coming  months. Several individual pieces  from the wider illustration will also  be gifted and displayed in venues –  putting the art exactly where people  can discover it naturally: over a cold  pint of Peroni.  Think the columned facades of  College Green echoing the Trevi  Fountain, and aperitivo culture sitting  comfortably alongside the Irish pub.  Two cultures that, at their heart,  aren’t so different after all.  Peroni Nastro Azzurro is available  nationwide. #ONLY @peroniireland ■