Heineken 0.0 launches the competition of the summer
John O’Shea at the Heineken Fan Pub set during the Heineken Local campaign shoot at 3 Malone Gardens in Dublin
We may be known as the best fans in the world, but while we’ll belt out chants, arm-in-arm with complete strangers, at home it’s a different story. A third of people in Ireland say they barely know their neighbours and Heineken 0.0 is on a mission to change that.
Fronted by Irish football icon John O’Shea, The Heineken 0.0 Star Bar is a massive, nationwide competition that will transform one lucky Irish home into the country’s most talked-about fan local, or an unforgettable fan experience, this summer. And this won’t be some half-hearted bunting-and-a-big-TV setup.
The winning house will be given the full superstar treatment inside and out, becoming a full-blown neighbourhood football hotspot, designed to bring neighbours together. The winning home will be transformed with personalised pub frontage, match-night lighting, ice-cold Heineken 0.0 flowing and dedicated Heineken 0.0 staff on-site for the night.
Heineken 0.0 Star Bar ambassador, John O’Shea, said: “Irish fans are special because wherever we go, we bring people together. It’s never just about the football, it’s the craic before kick-off, the people beside you, the atmosphere and the memories. What I love about The Heineken 0.0 Star Bar is that it takes that magic and brings it right back to our own streets and communities. It’s about opening your door, getting people together and turning neighbours into mates.”
The Heineken 0.0 Star Bar campaign is inspired by Heineken’s global Fans Have More Friends platform, built around one simple truth – fans connect faster, louder and better than anyone else. And in an age where some of us know our delivery driver better than the family next door, The Heineken 0.0 Star Bar is throwing the front door wide open.
Speaking about the campaign, Fiona Curtin, marketing director in Heineken Ireland, said: “Sport creates instant connection. It gets people talking, connecting and turns strangers into teammates for the night. With The Heineken 0.0 Star Bar, we wanted to create something unforgettable – a fan experience so big it could turn one house into the heartbeat of an entire neighbourhood.”
The Heineken 0.0 Star Bar competition is open for entry now, with one winning household set to become Ireland’s most talked-about fan local for one night only.
Fans can enter now at www.uncapped.heineken.ie by following the instructions on site. The competition closes on 28 June 2026. For full details, visit www.uncapped.heineken.ie.
