The Chinese spirit Baijiu remains the most consumed spirit in the world with consumption forecast to hit 1.2 billion cases in 2018.
Behind this come vodka, brandy, rum and Scotch.
Liqueurs of all derivations are ranked sixth while fast-growing Bourbon is ranked seventh with gin, Tequila, Cognac/Armagnac in positions eight to 10.
Vinexpo launched a dedicated spirits area at this year’s Vinexpo 2015 (which has just finished) highlighting the growing number of brands jostling for a share of the growing spirits market.
Forecast consumption of the top five most consumed spirits in the world by 2018 (volume in millions of cases):
Spirit category 2014 2018 %growth
Baiju 1183.3 1215.3 2.7
Vodka 493.6 496.1 0.5
Brandy 187.2 194.5 3.9
Rum 143.1 132.2 -7.6
Scotch 89.0 96.8 8.8
Source: VINEXPO data on World Consumption of Spiris by volume 2009 to 2018 commissioned from IWSR