Richmond Marketing takes on Russian Standard distribution
Richmond Marketing has taken over distribution of Russian Standard Vodka from Findlanter Wines & Spirits. Russian Standard was launched in Ireland in 2008 and has since become Ireland’s Number Three premium vodka.
Recognised as one of the world’s fastest-growing vodkas and the UK’s No Two premium vodka, Russian Standard is exported to over 75 countries, making it the global leader in Russian premium vodka.
The brand’s vodka portfolio dominates the premium segment in Russia with a 60 per cent market share and sales of over 2.2 million cases.
Roustam Tariko, the founder of Russian Standard, introduced Russian Standard Original in 1998 as the first authentic Russian premium vodka. Two years after the launch, sales of Russian Standard Original surpassed all imported premium vodkas on the Russian market, leading to broad international expansion and the launch of Russian Standard Platinum in 2001, Imperia Vodka (the company’s luxury brand) in 2004 and Russian Standard Gold in 2008.
