Ellie Goulding celebrates Served range expansion
Ellie Goulding treated fans and famous faces to a surprise, intimate gig in Dublin’s Café en Seine this week.
Ellie Goulding brought the star power to Dublin once again recently as she celebrated the launch of her co-owned brand Served’s new Vodka Spritz range
The UK singer touched down in the capital on Wednesday to celebrate the expansion of drinks brand Served, of which Ellie is co-founder.
A host of familiar faces came together to toast the new Served Vodka Spritz range in Peach and Raspberry alongside two brand-new cocktail flavours, Strawberry Daiquiri and Piña Colada.
Ellie delighted guests with an unexpected performance and even teased music from her new album launching this week.
In a joint statement, Ellie’s co-founders of Served, Ryan and Dean Ginsberg, said, “We never could have anticipated the success Served has experienced since launching in Ireland, our first international market last year.
“There is a clear demand for premium ready-to-drink (RTD) beverages and we’re delighted to be at the forefront of that movement.
“The expansion of Served’s drinks range, which now has five flavours under the 8% bar quality cocktail range and two flavours as part of the newly released Vodka Spritz range, meeting that demand.”
Fiona Curtin, marketing director, Heineken Ireland commented, “The RTD category is a significant and fast-growing market in Ireland, now worth almost €120m and growing at +28% year on year.
“Served’s performance as the number one new RTD in the off-trade during 2025 reflects the strength of the brand, the quality of the proposition and the clear consumer demand for premium, bar-quality drinks.
“This latest expansion is an important next step in building on that momentum and strengthening Served’s position in the Irish market.”
Ellie Goulding said, “I’m so excited to be back in Dublin, and so happy with how quickly our Served cocktail range has grown to be a fan favourite in Ireland since last year.
“We’re here to mark the expansion of Served with our Vodka Spritz range launching in Ireland and I have no doubt it will be a bit hit.
“I can’t wait to see what’s next for Served.”
Served cocktails are crafted in Herefordshire and are vegan and gluten-free.
