Off-trade

Jameson and Fable Bakery launch Irish Coffee workshop

Jameson and Fable Bakery team up on a new Irish Coffee workshop celebrating whiskey, coffee and baking in Smithfield

Two Dublin favourites and Smithfield neighbours are coming together to put a fresh twist on one of Ireland’s most iconic serves, as Jameson Distillery Bow St. and Fable Bakery team up to launch the new Jameson Black Barrel Irish Coffee Workshop, a premium experience celebrating the craft of Irish whiskey, coffee and baking.

From vanilla and toffee to toasted oak and spice, guests will discover why Jameson Black Barrel works so well in an Irish Coffee before learning how to build, finish and garnish their own

The collaboration brings together Jameson’s expertise in Irish whiskey and Fable’s contemporary bakery craft.

While Fable’s bakery has become a destination for pastry lovers across Dublin, its production kitchen is based just a stone’s throw from Jameson Distillery Bow St. in Smithfield, making this a natural partnership between two local businesses rooted in the same community.

The collaboration celebrates the creativity, craftsmanship and spirit of the neighbourhood, offering a distinctly Dublin experience inspired by the growing popularity of coffee and pastry pairings. Combining hands-on learning with exclusive pastries created by Fable, especially for the workshop, guests will discover a new take on the classic Irish Coffee.

The Jameson Black Barrel Irish Coffee Workshop with Fable Bakery invites guests to pull up a seat at Jameson Distillery Bow St. and learn how to craft the perfect Irish Coffee, guided by Jameson’s Craft Ambassadors.

The hands-on workshop explores the story behind Irish Coffee, the distinctive flavour profile of Jameson Black Barrel and the small details that make a great serve feel special.

Guests will then get to put their learnings into practice, crafting their own Jameson Black Barrel Irish Coffee and choosing flavour notes and finishes to suit their taste.

Along the way, guests will enjoy exclusive Fable Bakery creations, including a whiskey caramel and spiced apple Danish and a cheese and onion crisp croissant, specially designed to complement the richness and warmth of Jameson Black Barrel.

From vanilla and toffee to toasted oak and spice, guests will discover why Jameson Black Barrel works so well in an Irish Coffee before learning how to build, finish and garnish their own.

More than a tasting, the workshop offers guests the chance to learn something new, make their own take on an iconic Irish serve and experience Dublin hospitality at the birthplace of Jameson.

When asked about the experience, Lee Brunt – experience manager at Jameson Distillery Bow St., said: “Dublin’s coffee and bakery scene is having a real moment, and we wanted to tap into that in a way that felt authentic to Jameson Distillery Bow St.

“While Fable has built a loyal following across Dublin, what makes this collaboration even more special is that we’re neighbours here in Smithfield.

“Bringing together two local businesses with a shared passion for craft and hospitality felt like a natural fit.

“Irish Coffee is a serve with so much history and character, and partnering with Fable has allowed us to give it a contemporary Dublin twist through flavour, creativity and community.”

Elyse and Kate, co-founders of Fable Bakery, said:

“Dublin’s bakery scene has changed so much in recent years, with people genuinely seeking out independent bakeries, interesting pastries and the craft that goes into making them.

“That’s something we’re really passionate about at Fable, so partnering with Jameson Distillery Bow St. on this felt like a brilliant meeting of worlds.

“There’s a real sense of occasion around an Irish Coffee, and we loved the idea of exploring that through pastry and flavour. Jameson Black Barrel has such depth and warmth, so it gave us a great opportunity to think about how our bakes could complement those flavours and create something that feels very Dublin, very now, but rooted in two strong Irish crafts.”

The Jameson Black Barrel Irish Coffee Workshop with Fable Bakery will launch at Jameson Distillery Bow St. on Wednesday 9 September and will be available for a limited seasonal run.

For more information and booking details for the new experience, visit www.jamesonwhiskey.com.


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