A joint study by the Wine & Spirit Education Trust (WSET) and a leading UK retailer found that a £3,000 investment in staff training had delivered £42,000 incremental sales in the following quarter.
"There are more Irish people than ever drinking wine but the competitive activity in the market and quest for value is putting downward pressure on margins,” commented
from basic wine appreciation courses to internationally-recognised WSET qualifications.
With 20 years’ experience in the Irish wine trade (including 13 years’ lecturing experience) Maureen says, “It’s now more important than ever to invest in staff wine training, to make sure that staff don’t encourage a trade-down or lose a sale through lack of confidence”.
Premier Wine Training’s WSET Intermediate course starts in Dublin city centre on Wednesday Oct 13th. Customised in-house courses are also available. For further details contact www.premierwinetraining.com or by phone Maureen on 086-240 1916.