Diageo Top Out-Of-Home advertiser in 2013

Diageo was the most active Out-Of-Home advertiser in 2013, accounting for over 4% of all display advertising across the year according to 2013 figures from Posterwatch.

It was a busier second half of the year for Diageo with Arthur’s Day, the All-Ireland hurling final and Christmas prompting OOH campaigns for the drinks giant.

Unilever remained in second place for 2013, although its spend in the second half of the year was substantially less than the early part of 2013.

Coca Cola took ninth spot, thanks to its traditionally large Christmas activity.