Tonight’s Zero, Tomorrow’s Hero
Bulmers has unveiled a bold new campaign for its non-alcoholic cider, Bulmers 0.0, celebrating golden moments shared with pals – without sacrificing the next morning.
Titled ‘Tonight’s Zero, Tomorrow’s Hero’, the nationwide 360-marketing campaign taps into a growing cultural shift. More people are choosing balance: saying yes to midweek drinks, Friday nights out, or post-match pints, while still wanting to feel fresh the next day. With Bulmers 0.0, they don’t have to compromise.
Bulmers 0.0 offers the best of both worlds: the crisp, refreshing taste of Bulmers, with none of the alcohol. The campaign shines a light on the brand’s place in a more mindful, flexible approach to socialising. With creative direction from Boys + Girls, the campaign will span TV, out-of-home (OOH), digital, social media, and in-store activations. ‘Tonight’s Zero, Tomorrow’s Hero’ captures an increasingly relevant mood in Irish culture: moderation isn’t about missing out but having more options that fit modern lives.
Siobhan Casey, senior brand manager at Bulmers, said: “Bulmers is built on celebrating those easy, golden moments that come with good friends and good cider. With Bulmers 0.0, we’re giving people even more choice in how they enjoy them. This campaign is about showing that you don’t have to compromise. You can enjoy your evening and still feel like a hero the next day.”
As demand for alcohol-free options grows, the campaign positions Bulmers 0.0 as the go-to cider for those who want to stay social and stay sharp. Bulmers 0.0 is available in stockists nationwide. Please enjoy Bulmers responsibly.
