This summer, West Coast Cooler launches a new TV campaign titled “Hello Night”. The ad features three West Coast Cooler girls moving through the night sky in stunning dresses bringing light and colour across town. These West Coast Cooler girls feel fabulous when they’re dressed up for a night out – the flying or moving through the night sky is a metaphor for that positive feeling.
A strong TV campaign has been put in place and the ad will be aired from July on all national and satellite stations. In conjunction with TV advertising, a heavy weight outdoor campaign is planned. The launch is supported with a fully integrated through the line campaign, representing a total investment of €3.5m the biggest spend on the brand to date.
Commenting on the new campaign Judith Power, marketing manager of Irish Distillers Pernod Ricard said “West Coast Cooler is a brand that continues to grow in popularity amongst its target market – stylish girls who like to enjoy themselves out and about with their friends”
Over the past 12 months West Coast Cooler has experienced phenomenal sales growth, further building on the solid growth that the brand has experienced in recent years.