Taste the sunshine
From the resurgence of classic cocktails with contemporary twists to the rise of functional, low and no-alcohol beverages, the market is witnessing a dynamic shift in consumer preferences. Flavours like watermelon, peach, and green apple are taking center stage, appealing to a diverse palate seeking both nostalgia and novelty. Simultaneously, the demand for healthier, functional drinks is on the rise, with consumers gravitating towards options that offer hydration, gut health benefits, and reduced sugar content. This summer, the industry is not just quenching thirst but also crafting experiences that resonate with the evolving tastes and values of today’s consumers.
Made in Italy
Peroni Nastro Azzurro has always preserved the characteristic features of a “Made in Italy” product, which can be found in its balanced aroma and the quality of its ingredients. With a dry, refreshing taste, never too sweet on the palate thanks to the presence of Nostrano, a prestigious variety of Italian corn grown exclusively for Peroni Nastro Azzurro. The slightly bitter notes of the subtly aromatic hops are harmoniously balanced by a fragrance of flowers and spices. The high degree of attenuation makes it light and fragrant for a sense of freshness from the very first sip.
Taste the Tropics

Sunburst blends vibrant tropical fruit flavours into a light, crisp, and flavourful drink
West Coast Cooler is proud to introduce Sunburst, a new peach and mango-flavoured wine cooler that delivers a refreshing taste of sunshine with just 88 calories per can. The perfect addition to any drinks menu, Sunburst blends vibrant tropical fruit flavours into a light, crisp, and flavourful drink – ideal for consumers seeking a lower-calorie, refreshing alternative. As the days get longer and the promise of summer approaches, Sunburst offers a bright and invigorating option that delivers on both taste and quality. Designed to be enjoyed with friends, Sunburst embodies the spirit of good company and relaxation – a drink that brings sunshine to any occasion. Speaking about the launch, Paula Reynolds, marketing manager for West Coast Cooler, said: “Sunburst is an exciting new addition to the West Coast Cooler family. This new flavour blends juicy peach and tropical mango for a refreshingly vibrant tropical taste. We’re proud to introduce something new for our fans to enjoy. We can’t wait for everyone to experience the sparkle of Sunburst.”
Sunburst is now available for distribution across select venues and retail outlets. The new flavour comes in a convenient 250ml can-just like Original and Rosé. For updates, follow West Coast Cooler on Instagram:
@westcoastcooler.
A rose by any other name..

Tequila Rose remains the world’s best-selling strawberry cream liqueur
Tequila Rose is the original strawberry cream liqueur. Combining tequila with strawberry cream was a bold innovation – exotic, unexpected and delicious. Over twenty years later, Tequila Rose remains the world’s best-selling strawberry cream liqueur and was the inspiration that paved the way for the unique cream liqueurs that have followed. Tequila Rose is a silky smooth pairing of rich strawberry cream and the thrilling bite of tequila. It hits the perfect note every time, whether you prefer sweet or seductive. Fearless or fun. Lush or light-hearted. It’s a timeless and alluring classic.With its elegant design and playful details, Tequila Rose is the “little black dress” of cream liqueurs. Bold black glass keeps the light out to ensure the freshness and the flavour, while shimmery silver roses and bright pink strawberries make this bottle shine on the shelf. A good clue for when your bottle of Tequila Rose is chilled to perfection is when the roses on the label change from silver to bright pink, ensuring the perfect pour every time! Enjoy Tequila Rose as an ice cold shot, sip over ice, or if you are feeling adventurous, in a fun cocktail. Check out the website https://tequilarose.com/ for some delicious recipes perfect for sharing this summer.
Turn up the heat!
Turn up the heat this summer with i-Stil38 Pink Vodka. When the sun’s out, the cocktails should be too and nothing says summer like the bold, refreshing splash of i-Stil38 Pink Vodka. i-Stil38 Pink Vodka isn’t just another pretty face. Distilled with care and crafted for versatility, it brings a clean, subtly sweet finish that’s made for mixing. Whether you’re hosting garden parties, or just catching the last rays of the day with friends, it’s the perfect base for drinks that taste as good as they look.
Like revenge, best served cold

Fierce in flavour, mild in alcohol
Charged with juicy lemon zest and passion fruit hop aromas, and a refreshing, crisp finish, Fierce Mild has burst onto the rapidly growing Irish low-and-no alcohol scene – a session ale for a summer session that never has to end. A beer defined by addition, not subtraction, Fierce Mild brew things differently. Unlike most other non-alcoholic beers, they use a specialised yeast that limits fermentation naturally. No need to strip out alcohol or flavour after brewing. Irish-produced from start-to-finish and made with the highest quality ingredients from Origin Green certified suppliers and locally grown grains from sustainable farming practices, Fierce Mild is brewed to keep 100% of its character from the outset. The result? An unapologetically great-tasting non-alcoholic extra pale ale that defies convention, delivers everything you’d expect from a great beer and is anything but ordinary. Like revenge, best served cold. Pouring nationwide in 330ml bottles and on draft. Available wholesale through Classic Drinks Ireland, delivering six-days/week. For all enquiries, contacthello@fiercemild.beer.
Bringing a burst of zest

Add a little passion to your favourite classic and frozen cocktails with Passoã
Passoã is a passion fruit liqueur with a full-bodied sweetness that brings a twist and burst of zest to the palate. Made with real passion fruit from Brazil, Passoã is unmistakably tickled red with an intensely stimulating flavour. It is the ideal ingredient for simple mixes, easy to make, drink and share. It is the perfect way to add a little passion to your favourite classic and frozen cocktails, with Passoã there are no boundaries to the delicious drinks you can make. Passoã was created over 30 years ago. Since then, the distinguishing black bottle has become a household name amongst the cocktail novices. Cocktail parties at home are not complete without it. With an ABV of 20%, Passoã is a great low alcohol option, also when served with tonic water or ginger ale. Or the hero cocktail, our favourite the original Porn Star Martini! Proudly distributed by Barry & Fitzwilliam.
Margarita time!
Cointreau’s liqueur bottles are now made from two-thirds recycled glass. Describing the recent brand refresh as the “most momentous of its kind in 140 years,” the company says that both the bottle and the label have been altered. As well as looking to boost its sustainability credentials by using recycled glass, convenience and practicality was also a consideration when redesigning the bottle. The bottle has been made four millimetres taller to facilitate its grip and make it easier to hold. Similarly, the newly textured cap provides better grip for an easier twist-off while simulating the skin of an orange. However, the bottle still displays traditional design features such as the Cointreau medallion. Cointreau is the cornerstone of more than 350 internationally renowned cocktails such as the Margarita, Sidecar and Cosmopolitan. It enhances your cocktails with its perfect balance. Check out cointreau.com for some cocktail ideas.Refreshing, versatile, and easy to make, it’s no surprise the Margarita is one of the world’s favourite cocktails. Created in 1948 by Margaret Sames, the original recipe is simple and has remained unchanged since the beginning: Cointreau, tequila blanco, fresh lime juice, and a saltrim. In fact, Cointreau and the Margarita are so inseparable that Sames famously proclaimed, ‘A Margarita without Cointreau is not worth its salt’. Proudly distributed by Barry & Fitzwilliam.
From legend to icon

Disaronno embodies the essence of the Italian Dolce Vita, illustrating elegance, taste, tradition, and unmistakable Italian style
In 2025, Disaronno celebrates 500 years of the world’s favourite Italian liqueur. Disaronno Originale has been delighting palates for centuries, and 2025 marks a significant milestone in its history.
Originating in Saronno, Italy, Disaronno’s secret recipe dates back to 1525, when artist Bernardino Luini, a student of Leonardo da Vinci, was commissioned to paint a fresco in Saronno. Inspired by a local innkeeper, his muse, she gifted him a fragrant amber liqueur – the origin of Disaronno. Passed down through generations, Domenico Reina established the brand in the early 1900s. The iconic square cap bottle, handcrafted in Murano, Venice, is celebrated as a masterpiece of Italian craftsmanship and a global symbol of Italian style and was once displayed at the Louvre in Paris.
Disaronno enhances the pleasure of sharing moments together, reflecting a uniquely Italian way of living. The rich taste and elegance of Disaronno Originale make it a versatile liqueur that can be enjoyed on the rocks or to create a delicious variety of craft cocktails such as a refined Disaronno Sour or a refreshing Disaronno Spritz. A modern addition to the heritage of the brand, Disaronno Velvet delivers an all-white, silky smooth texture and persistent floral and fruity fragrance that is perfect over ice for a unique and fresh taste or can be mixed to enhance your favourite cocktail with its refreshingly smooth taste. Get creative this summer and celebrate five centuries of Disaronno with cocktails that inspire the endless Dolce Vita.
Disaronno is proudly distributed by Barry & Fitzwilliam.
For every occasion

A glass of Kylie Minogue Prosecco Rosé sold every six seconds
Kylie Minogue Wines is an elegant portfolio of bespoke wines, crafted with passion and integrity, perfect for every occasion. Launched in 2020 on Kylie’s birthday, 28 May, the rosé quickly became one of the most successful launches in its category ever. Kylie Minogue Wines has evolved into a worldwide phenomenon with a glass of Kylie Minogue Prosecco Rosé sold every six seconds. [source: Nielsen EPOS volume sales-Total UK Off Trade to 11th March 2023].
Kylie Minogue Wines has sold 9 million bottles since launch (that’s over 43 million glasses of Kylie Minogue Wine poured) and is available to purchase in 32 countries.
Kylie Minogue now has five rosés in her wine portfolio – Sparkling Prosecco Spumante, Sparkling Prosecco Spumante, Sparkling Prosecco Spumante, Sparkling
Prosecco Frizzante, Cotes des Provence, Signature Rosé and 0% Alcohol Sparkling Rosé. This Signaturerange comprises of two wines from France including the delicate pale-dry
rosé made from Carignan, Grenache & Cinsualt grapes, a light and zesty Sauvignon Blanc from Côtesde Thau.
Kylie 0% Alcohol Sparkling Blanc is is an elegant non-alcoholic Sparkling with delicate notes of jasmine and a refined finish, offering a sophisticated and refreshing experience for any occasion. Produced with premium European grapes and hand-picked green tea from the Liu-Da Mountains of Yunnan. The innovative fermentation method reduces sugars by up to 30%, generates no alcohol yet delivers all the subtle flavours and characteristics of a traditionally fermented wine. Kylie Minogue Wines are distributed by Barry & Fitzwilliam.
Outcider gets ready for summer with two new pack formats
Outcider is giving consumers more options this summer with the launch of two new pack formats into Ireland’s off trade. The new cans come in 4x440ml and 10x440ml packs and will be available across major retailers including Tesco, Dunnes, Supervalu, Centra, Circle K, Eurospar, Spar, Londis and Mace as well as off-licences in the coming weeks. Outcider offers a refreshing take on traditional cider with a fresh and intense apple flavour. The cider is double filtered to ensure a crisp, refreshing taste which has the perfect blend of bitter sweet apple notes and is proving popular amongst younger cider drinkers.
Mario Ilha, channel marketing manager for Outcider, said: “With summer and festival season around the corner it is fantastic to have two new pack formats in several leading stores throughout Ireland. Outcider continues to perform really well here so to be able to give consumers a greater choice is important to us, especially in time for summer.”
To celebrate the launch, Outcider is kicking off a six-figure campaign that will support retailers across Ireland and Northern Ireland this summer and includes in-store and retail media, digital media, competitions as well as gift with purchase featuring an Outcider phone pop-socket.
The new packs will be available in Republic of Ireland and Northern Ireland, where it has the highest rate of sale of all ciders.
It’s double gold for Limavady!

Crafted by industry veteran, Darryl McNally, Limavady Single Malt was honoured at San Francisco World Spirits Competition with double gold
Limavady Single Malt Honoured at San Francisco World Spirits Competition with double gold and a place in the best in class finals. Limavady Single Malt Irish Whiskey has received critical acclaim at the 2025 San Francisco World Spirits Competition (SFWSC),highlighting the brand’s commitment to quality, innovation, and heritage. Crafted by industry veteran Darryl McNally, Limavady is a single-barrel, single-malt expression aged in exbourbon barrels and finished in Pedro Ximénez sherry casks. The whiskey’s rich flavour profile,
featuring notes of dried fruit, mint, and candied spice—earned high praise from the SFWSC’s panel of global experts. McNally, who relaunched the historic Limavady name, also announced that planning permission has been granted for a new distillery in Limavady, marking the return of whiskey production to its ancestral roots in Northern Ireland.
“It’s an honour to represent Limavady’s past while shaping its future, We’re soproud of our double gold award and excited to meet the other best in class finalists at the event in November,” McNally said. “This recognition is a milestone for our team and the region. Limavady is poised to become a leader in the new wave of premium Irish whiskey.
A bold whiskey

Outwalker is actively expanding its presence across Ireland, the UK, and beyond
Outwalker Irish Whiskey is a modern spirit for independent palates and lands another gold at the San Francisco Spirit Awards. Outwalker Irish Whiskey is the latest premium entrant into the revitalised Irish whiskey scene, a brand built around bold flavour and even bolder identity. Designed for the next generation of whiskey drinkers, Outwalker is distilled and matured in Ireland, drawing on traditional techniques while embracing modern flavour innovation. The result is a spirit that’s smooth yet layered, with a refined oak backbone, a touch of spice, and a clean, confident finish. Positioned as a whiskey for independent thinkers and adventurous drinkers, Outwalker is actively expanding its presence across Ireland, the UK, and beyond, with international distribution in development. The brand’s mission is to redefine what Irish whiskey can be – not just a product, but a mindset. “Outwalker represents a new voice in Irish whiskey – contemporary, crafted, and unapologetically individual,” said cofounder Jillian Vose. With growing momentum and a distinctive voice, Outwalker is one to watch in the evolving premium spirits category.
Redefining summer sipping
For years, whiskey has been boxed in as a fireside sipper, but Fercullen Irish Whiskey is helping rewrite that narrative – one glass at a time. As the summer season stirs a craving for refreshing, complex drinks, whiskey isstepping confidently into the spotlight.
And there’s no better ambassador for this spirited revolution than Fercullen 15-Year-Old, recently crowned World’s Best Grain at the prestigious World Whiskies Awards. Crafted by the skilled team at Powerscourt Distillery, Fercullen 15 is a masterclass in smooth,
layered elegance. Its rich vanilla, soft spice, and honeyed grain character shine equally well served neat, on the rocks, or as the base of a summer cocktail. In fact, its creamy finish and refined balance make it a standout in highballs, whiskey sours, or even a bold take on a whiskey spritz.
Summer drinking is all about versatility and experience and Fercullen delivers on both fronts.
Whether enjoyed in a tall glass on a summer’s day, paired with grilled seafood at a garden party, or stirred slowly into a late-evening old fashioned, it proves that great whiskey isn’t limited by season. The rising interest in lighter whiskey expressions and creative serves is no coincidence. Fercullen 15 and the entire Fercullen range of whiskeys are available through Barry and Fitzwilliam or directly from Powerscourt Distillery.
Bringing cherry vibes

WKD Cherry Ice will be available across retail and convenience channels in Ireland from May 2025
WKD Cherry Ice brings cool cherry vibes to the Irish RTD market. WKD is setting the tone for a summer of flavour with the launch of WKD Cherry Ice, the latest addition to its iconic line-up. Hitting the shelves from May 2025, Cherry Ice is crafted to deliver a unique and refreshing cherry experience, all with that signature WKD twist. Inspired by the explosive growth of cherry flavours across soft drinks, spirits and RTDs, WKD Cherry Ice brings a frosty, fruity flavour that is designed to resonate with the core 18 to 24-year-old target audience. Delivering both newness and excitement, the variant is set to appeal to loyal WKD fans and attract new consumers seeking something vibrant and on-trend this summer.
WKD Cherry Ice will be available in 70cl bottles (standard and price- marked packs) and in 330 ml cans, which will also feature in WKD’s popular mixed 10-pack format.
Scott Bell, head of marketing at SHS Drinks, said: “Cherry Ice is WKD at its best– fun, bold and full of flavour. With cherry trending strongly across categories, we have created something cool and exciting that we know WKD fans, and future fans, will love. It is the perfect launch for summer.”
WKD Cherry Ice will be available across retail and convenience channels in Ireland from May 2025, with in-store activations and digital campaigns supporting the launch to drive awareness and trial.
The stage is set

Festivalgoers can catch Smirnoff at a host of events, including Forbidden Fruit, All Together Now and Electric Picnic
This summer, Smirnoff, the world’s No.1 vodka brand*, is taking centre stage and bringing a refreshing taste to music festivals across Ireland. With the launch of Smirnoff Sound Nation, the brand is ensuring equal access to incredible music experiences for all. Across the festival season, Smirnoff will be unlocking exclusive access to sold-out gigs, installing lowered bars and accessible ramps, creating dedicated viewing platforms, and introducing braille menus-ensuring that every music lover can join the celebration. Festivalgoers can catch Smirnoff at a host of events, including Forbidden Fruit, All Together Now and Electric Picnic festivals, and over 100 more across Ireland. With music, culture, and great drinks coming together, it’s the ultimate way to kick off the festival season with Smirnoff. So, this summer, get your tickets, grab the serve of the summer, a Smirnoff Passionfruit Martini, and let the good times flow.
*Spirits Business, Brand Champions Report 2024
Speaking to the next generation

The new campaign celebrates how Finlandia can facilitate those easy-going moments of pleasure with the unique character of the drink
Finlandia Vodka has unveiled a new global campaign as it seeks to connect with a younger adult audience in Ireland and Northern Ireland, by tapping into the cultural shift towards more mindful and values-driven alcohol consumption.
Drawing on the insight from The Future Laboratory, that a younger generation, as an antidote to the ‘cult of busyness’, are increasingly craving their own time and space to indulge in pleasure without pressure, the “It’s Soooooo Fine” tagline has been developed to have dual meaning. The campaign celebrates both how Finlandia can facilitate those easy-going moments of pleasure and the unique character of the drink – the only vodka that’s easy on the tongue and made silky-smooth by Finland’s ‘Midnight Sun’. Developed in partnership with DDB Paris, the playful campaign encapsulates a world filled with warmth, colour and character, with pleasure at the heart of the story.
The creative features a range of kooky characters enjoying the versatility of vodka (not a nightclub or bar in sight), inviting them to a world where there are ‘no guilty pleasures, only wrong crowds’, encouraging the audience to carve out moments of pleasure in their own unique way – for example ‘put gummy bears in their vodka’ – “It’s “Soooooo Fine.”
Finlandia’s 360-degree marketing campaign rolls out across multiple channels in June across Ireland and Northern Ireland, and includes digital, social media and on/off trade activations. The campaign will be rolled out in multiple countries worldwide