Heineken Ireland is supporting its flagship lager brand with a through the line campaign launched towards the end of March.
With a total spend of close to €4 million, the new campaign will comprise of television, digital, outdoor, ambient and press media, created by McCann Erickson and Mindshare.
Based on a new campaign “Live Every Last Drop”, the communication features stories and experiences, told from the perspective of the Heineken bottle. The first TV commercial, which aired in March, features Shirley Bassey’s ‘This is my life’ as the soundtrack to the Heineken bottle’s life.
Digital, outdoor and ambient advertising will evolve the ‘Live Every Last Drop’ idea to incorporate stories of the lives of many more bottles of Heineken, using innovative production formats as part of an impactful consumer campaign.
The TV campaign was filmed in Buenos Aires by McCann Erickson and Stink Productions. Mindshare has developed the fully integrated media strategy.