Molson Coors Ireland launches ‘Home Draught’ system
Molson Coors Ireland announced the launch of Home Draught, an innovative draught beer system filled with ten pints of Carling that fits easily into the fridge for the perfect pint at home. The launch of Home Draught signals a €250,000 marketing investment by Molson Coors Ireland, geared towards improving the in-home beer experience for consumers.
The launch is supported with a significant marketing campaign including a mixture of in-store media and activity backed up with a proximity media campaign outside major stores. There will also be an exclusive special offer around the launch- purchase a Home Draught pack and get two free glasses. Home Draught is available in the multiple and convenience sector from June.