Def Leppard frontman Joe Elliott officially launched his very own beer at The Porterhouse North Rock Garden in Glasnevin, Dublin, recently. Brewed and bottled by The Porterhouse, the beer was specially-commissioned by Joe himself while doing a beer-tasting at the Porterhouse Group brewery in Ballycoolin. Coinciding with the release of their album My Regeneration the beer has been aptly-named after the rocker’s side project band, Down ‘n’ Outz.
Joe stated, “Over the years I’ve noticed a lot of musicians putting their names to a variety of wines etc which – as nice as a glass of red or white is, well – it’s not very rock and roll is it?! Beer or lager seem to be the drink of choice at nearly every gig I’ve ever played or attended so for me it’s a much cooler thing to do and having seen how The Porterhouse put quality over quantity I’m extremely happy to get involved with Oliver and his gang.”
Based on the lagers of central Europe, the beer is a pilsner style with both flavour and aroma. An alternative to many of the mass-produced beers, this has a deep, rich malt character, with generous hop bitterness. Crisp in flavour the beer is balanced by a well-developed hop aroma created by generous additions of German Hallertau Perle and Hallertau Hersbrucker. A minimum of six weeks maturation prior to packaging lend a smoothness and fullness unavailable in other similar beers, claims The Porterhouse Brewing Company’s Managing Director .Oliver Hughes who said, “The marriage of beer and rock‘n’roll is always a pleasure”.
The beer is available in all Porterhouse bars including London which hosted the official UK launch of the beer and which saw Def Leppard play an intimate gig at the trendy Covent Garden bar where revellers were treated to special guest appearances on the night.