Jameson re-launches consumer site

A state-of-the-art new website will provide consumer awareness cubed for the world's biggest Irish whiskey brand

The world’s most famous Irish whiskey brand has re-launched online, with a state-of-the-art website www.jamesonwhiskey.com.

As well as a new contemporary look and feel, the site employs the latest cutting-edge technology and encourages users to interact with the brand and immerse themselves in the world of Jameson.

Designed by London-based agency Libertine, the site uses the latest Flash Papervision3D technology to create an exciting real-time 3D environment where users can interact with a playful 3D cube navigation device. Shockwave 3D is also used in the all new Jameson ‘Perfectly Balanced’ game, which allows for a fun stacking game where objects collide and interact with each other, as they would in real life.

“Jameson Irish Whiskey is the fastest growing international whiskey brand in the world. We needed a website that would communicate the dynamism and energy of this global brand”, commented Howard Southern, Jameson international marketing director, Irish Distillers Pernod Ricard.

“The new website truly encapsulates the personality of the brand showing both the serious and not-so-serious sides of Jameson. We are sure that it will capture the public’s imagination and help support our brand activity around the world.”

As well as giving a full brand experience, the new site encourages user interaction in a number of areas such as ‘Ask the Jameson Masters’, which allows users to ask all about the art of whiskey making in the Midleton Single Distillery.

Likewise, Nick Strangeway, 2008 World Mixologist/Bartender of the Year, is on hand to answer questions on all things mixed in Jameson Drinks. Also, when looking for places to sample the best Jameson drinks, the ‘Events’ section will house some of the main activities taking place around the globe.

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