J20 – There’s Joy in the Blend

There’s a growing need for soft drinks tailored for adult consumption, claims Britvic and so launching across Ireland this month, J20 is set to shake up the adult soft drink market. 

“J20 is the adult soft drink for any social occasion – created especially for adults who’re looking for a great taste experience and a bottle they’re proud to be seen with,” claims the company, “A huge brand with untapped potential (J20 is bigger in the GB Leisure Channel than Heineken or Magners) there’s a major opportunity to drive category growth with J20 in Ireland.

“Created by Blend-Masters, each of J20’s fruit blends has been carefully crafted to provide a satisfying and multi-dimensional taste experience designed to sip and savour.”

J20 is available in Orange & Passionfruit, Apple & Mango and Limited Edition Glitter Berry in a 275ml bottle.

The star of the launch is J20 Glitter Berry Winter Ltd Edition – a glittery blend of Grape, Cherry and Spice with edible sparkles. Perfect for Christmas parties and a Winter’s evening treat J20 Glitter Berry creates great excitement among consumers and will be at the heart of a J20 consumer engagement campaign this Winter including ATL, in-outlet sampling and experiential activity.