“J20 is the adult soft drink for any social occasion – created especially for adults who’re looking for a great taste experience and a bottle they’re proud to be seen with,” claims the company, “A huge brand with untapped potential (J20 is bigger in the GB Leisure Channel than Heineken or Magners) there’s a major opportunity to drive category growth with J20 in Ireland.
“Created by Blend-Masters, each of J20’s fruit blends has been carefully crafted to provide a satisfying and multi-dimensional taste experience designed to sip and savour.”
J20 is available in Orange & Passionfruit, Apple & Mango and Limited Edition Glitter Berry in a 275ml bottle.
The star of the launch is J20 Glitter Berry Winter Ltd Edition – a glittery blend of Grape, Cherry and Spice with edible sparkles. Perfect for Christmas parties and a Winter’s evening treat J20 Glitter Berry creates great excitement among consumers and will be at the heart of a J20 consumer engagement campaign this Winter including ATL, in-outlet sampling and experiential activity.