Marketing

Heineken Lager topped June outdoor alcohol spend

‘Beers & Ciders’ came third in the Top 10 Categories of outdoor spend in June with a total spend of €1.23 million at ratecard, according to the PML Group.

Soft Drinks came in seventh with a spend of €959,451.

In the Alcohol category Heineken Lager topped the spend at €297,565 followed by Caledonia Smooth from Bulmers at €278,599 and Budweiser with €250,162. Carlsberg Football came fourth on €158,140 and Smirnoff Vodka came fifth with €126,067.

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