Domestic spirits market up 2%

The domestic spirits market grew 3% in value and 2% in volume in the six months to December 31st 2016 according to IDL Pernod Ricard which released a statement as part of Pernod Ricard’s H1 results today.

IDL’s own brands portfolio enjoys an 83% share of the whiskey market here in Ireland and the company witnessed a share increase of 1% reflecting growth of 5% in volume compared to the same period in 2015. But both values and volumes were up 13%  for its ‘prestige’ brands.

“We’re seeing strong growth in whiskey tourism and look forward to re-opening the Jameson Distillery Bow Street in early March to welcome the world to the home of Irish whiskey,” added IDL Chairman and Chief Executive Jean-Christophe Coutures in a statement accompanying the H1 results.

The bigger picture, too, showed promise. Globally, a 16% rise in volume sales of Jameson was accompanied by a 20% rise in values.

The results illustrate “the great growth story that we’re currently living through in the world of Irish whiskey,” according to Jean-Christophe Coutures, “The category-defining Jameson has continued to grow and is now in double- or triple-digit growth in 65 markets across the world.

“We’re also seeing an increasing appetite for our innovative new Jameson products like The Whiskey Makers Series and our prestige range led by the growth of Redbreast, Green Spot and Midleton Very Rare.”

Pernod Ricard announced a 4% organic growth in sales, or 2% reported growth, to nearly €5.1 billion. Among other things, this was driven by “strong growth continuing in the US, for Jameson worldwide and innovation”.


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