Corona Extra celebrated its 21st Birthday in Ireland recently by taking to new heights. The brand chose the roof of The Herbert Park Hotel to display its tallest inflatable bottle balloon as part of a guerrilla marketing campaign ahead of the Ireland-France International rugby game.
Ireland has the highest per capita sales of Corona Extra outside the US and Mexico and claims brand leadership in the bottled beer category.
Brewed and bottled in Mexico by Grupo Modelo for over 70 years, it’s distributed here by Barry & Fitzwilliam.
At the Corona promotion (from left): John Kennedy, JC Cazes and Chris Murphy.