Irish Distillers Pernod Ricard recently announced that Absolut has renewed its agreement with Solas bar on Wexford Street, Dublin 2, which recognises Solas as an ‘official Absolut bar’ and part of a select global group. The agreement entitles Solas to exclusive access to many of the brand’s unique innovations and marketing initiatives.
“I am delighted that we will be continuing our partnership with Solas bar, as the outlet represents and ideal fit for Absolut,” said Alan Lawlor, national account manager, Irish Distillers Pernod Ricard. “Solas is an original, stylish and edgy venue, much like Absolut.”
Despite the current difficult trading conditions in the Irish drinks market, Absolut has made remarkable strides into the on-trade in Ireland. Since its acquisition by Irish Distillers Pernod Ricard late in 2008, many high-profile bars now carry Absolut as their lead vodka. Irish Distillers Pernod Ricard attributes this largely to the strong support it is putting behind the brand, enabling it to fully realise the number one premium vodka status which Absolut has reached worldwide. As part of this support program, Absolut will also be unveiling a series of high profile sponsorship and advertising campaigns later this year.
As the number one premium vodka brand in the world and as the fourth largest spirit, Absolut has a unique brand heritage which sets it apart from its many competitors. Each bottle of Absolut comes from the brand’s home in Åhus, Sweden, ensuring quality, authenticity and purity. Most uniquely, Absolut has pioneered an advertising and marketing approach which has given rise to a worldwide following and which has resulted in Absolut advertising being voted in the top 20 advertising campaigns of all time. No other spirits brand has been rated among the top 200.