Irish Distillers Pernod Ricard, distributors of Absolut Vodka in Ireland, is pleased to announce the third consecutive year of sponsoring Absolut Fringe (formerly known as the Dublin Fringe Festival).
The Absolut Fringe represents the largest sponsorship campaign for the Absolut vodka brand and will be supported by a full 360 degree campaign including outdoor, radio, online, events and experiential, on trade and off trade initiatives.
This partnership fits the brand due to the long standing association Absolut has with the world of creative and cutting edge artists and the festival is renowned for showcasing fresh new Irish and international artistic voices. This sponsorship, together with Galway Arts Festival, firmly establishes Absolut as a creative pioneer in the minds of the target consumer.
This year is the 17th anniversary of the festival which will run from 10-25 September. The festival presents an eclectic range of art forms encompassing dance, visual arts, installation art, theatre and music in a variety of locations dotted throughout the capital. Last year over 100 acts participated at the festival with an attendance in excess of 50,000. For further information on the Absolut Fringe, visit www.facebook.com/absolut.ireland or www.fringefest.com.