West Coast Cooler launches Apple Drop
West Coast Cooler is set to build on recent success and momentum with the launch of Apple Drop, a new flavour innovation designed to meet evolving consumer demand within the RTD category.
West Coast Cooler Apple Drop blends crisp apple and lime with subtle notes of elderflower and matcha, delivering a modern twist on a familiar favourite
As the number one RTD brand in Ireland, West Coast Cooler continues to lead the category, which has experienced significant growth in recent years, driven by a shift towards lighter, lower-calorie and lower-ABV options and an increasing consumer appetite for new and distinctive flavour profiles.
Apple Drop has been developed with these trends in mind. At just 88 calories per serve and 4% ABV, it offers a refreshing, balanced option for consumers seeking a lighter option without compromising on taste.
West Coast Cooler Apple Drop blends crisp apple and lime with subtle notes of elderflower and matcha, delivering a modern twist on a familiar favourite.
The launch of Apple Drop follows a standout year for the brand, which saw value growth of +67% in 2025 (Nielsen), underlining its continued relevance and strong consumer appeal.
Consumer research has also demonstrated strong potential for Apple Drop, with high levels of appeal evident across both existing West Coast Cooler drinkers and those new to the brand.
The new variant is expected to complement the existing range — Original (Tropical), Rosé (Red Berry) and Sunburst (Peach & Mango) — offering retailers and publicans an opportunity to drive incremental sales through flavour variety and innovation.
Available from April 2026, Apple Drop is well-positioned to capitalise on ongoing growth within the RTD category and further strengthen West Coast Cooler’s market-leading position.
