Irish drinking trends shift towards moderation
Alcohol consumption habits in Ireland are undergoing a notable transformation, according to new research from Drinkaware, which highlights a clear shift towards moderation and more mindful drinking behaviours among adults between 2020 and 2025.
The report shows that those aged 18–24 are more likely to moderate their drinking or abstain altogether, aligning with broader global trends around wellness and lifestyle balance
The report reveals that fewer adults are drinking regularly, with a growing number actively choosing to reduce their alcohol intake.
One of the most striking findings is that 28% of adults now report not drinking alcohol at all, reflecting a steady rise in abstention in recent years.
Among those who do drink, frequency has declined.
The proportion of adults consuming alcohol on a weekly basis has fallen, while occasional drinking is becoming more common, suggesting a move away from routine consumption towards more situational or social occasions.
Binge drinking, while still a concern, is also showing signs of decline.
The research indicates that approximately 37% of drinkers report engaging in binge drinking, a reduction compared to previous years.
This points to increased awareness of the health risks associated with excessive consumption.
Health and wellbeing are key drivers behind these behavioural changes.
A significant number of respondents cited physical health, mental wellbeing and better sleep as reasons for cutting back.
In addition, calorie awareness and fitness goals are increasingly influencing decisions around alcohol consumption.
Younger adults in particular are leading this shift.
The report shows that those aged 18–24 are more likely to moderate their drinking or abstain altogether, aligning with broader global trends around wellness and lifestyle balance.
At the same time, the research highlights a growing demand for alternatives.
Low- and no-alcohol options are gaining traction, with more consumers seeking products that allow them to participate socially without the effects of alcohol.
This presents a clear opportunity for drinks manufacturers and retailers to innovate and expand their offerings in this space.
The report also underscores changing social norms.
Drinking is no longer seen as a default behaviour in many settings, and there is greater acceptance of choosing not to drink.
This cultural shift is contributing to a more inclusive social environment where moderation is increasingly normalised.
Despite these positive trends, Drinkaware notes that harmful drinking patterns have not disappeared entirely.
A portion of the population continues to consume alcohol at risky levels, highlighting the need for ongoing education and awareness initiatives.
Overall, the findings point to a more conscious and considered relationship with alcohol among Irish consumers.
For the drinks industry, this evolving landscape presents both challenges and opportunities, requiring a continued focus on innovation, transparency and meeting the changing expectations of a more health-aware audience.
