“This title sponsorship is an excellent fit for Corona Extra and provides an opportunity to build the brand further,” explained Michael Barry, Managing Director of Corona distributors Barry & Fitzwilliam, “The product has seen phenomenal growth in the last few years and is now the leading brand in the premium imported beer category.
“We were particularly pleased to see the Mexican film win Best of the Festival – our principals will be delighted with the connection! Schull town and the surrounding West Cork area came alive this weekend as a result of this fantastic community initiative and they deserve great praise for their efforts”.
He went on to state that Corona Extra is doing well for 2011 and while acknowledging that this is indeed a challenging year for the industry generally, B&F expects to announce a further expansion of its portfolio of quality wines, beers and spirits in 2011.
Reputable members from the film world, including Oscar-winning producer Lord David Puttnam, former President at 20th Century Fox Sandy Lieberson and ex Director-General of the BBC Greg Dyke (who flew in especially from Cannes for the event) lined up to discuss film-making and the evolution of film from short to feature length to those attending the Festival.
The winners of this year’s Corona Fastnet Short Film Festival were:
· Best of Festival: ‘El último Canto del Pájaro Cú’
· Best Irish Short Film: ‘Shoe’
· Best Young Filmmaker: ‘Happy Birthday Timmy’
For more information: www.fastnetshortfilmfestival.com