Scottish whisky lovers will be given the opportunity to experience a true taste of Scotland this summer as MacArthur’s, the traditional Scottish whisky blend, is launching a promotional campaign offering consumers the chance to win a trip to the Edinburgh Festival.
The brand is now poised to experience increased spring and summer sales as it launches a major all-island text-to-win consumer promotion, the principal prize of which is a weekend trip to the Edinburgh festival including flights, two nights’ accommodation in a three star hotel and tickets to a range of shows such as the famous Tattoo. A series of weekly prizes will also be given away during the promotion, full details of which will be displayed on bottle neck collars or can be found at www.unitedwines.co.uk /macarthurs.
Commenting on the promotion, Martin McAuley, managing director United Wine Merchants said:
“MacArthur’s is a whisky of the finest pedigree and we are very excited as this promotion reflects the brand values of traditional Scottish culture and heritage. MacArthur’s is a robust and full flavoured scotch which is appreciated by connoisseurs who enjoy a medium bodied, uncomplicated whisky that delivers a softly aromatic blend with a smooth, mellow palate and a fresh lingering finish.”
The campaign goes live on 1 April and runs until the end of June.