Uncategorized

The Bud Light beer meister comes to town

Coming to town near you, the beer meister will show Ireland the lighter side of beer

Last month the Bud Light ‘beer meister’ arrived in town to encourage consumers to make the smarter beer choice. A man of impeccable taste and style, he will be visiting selected pubs across the country to spread his knowledge of beer, and more specifically Bud Light.

The beer meister’s beer tastings will reveal how to recognise a good beer, and highlight that Bud Light is a full strength beer, brewed with all of the usual quality beer ingredients that give it its great taste. Supported by his eye-catching assistants, ‘The Bud

Lights’ Barley and Hops, the Bud Light beer meister will reveal his top tips on how to pick and taste a quality brew.
Commenting on the upcoming tour, the meister said: “Myself and the ‘Bud Lights’ will be touring the country offering great prizes and educating people on how to make the smarter beer choice. And don’t worry, the Bud Light is on me!”

For those who don’t get the opportunity to meet him in person, Bud Light teams with mobile touch screen units will be visiting pubs across the country to coincide with the tour, so that people can interact with a digital version of the Bud Light beer meister. People will have the opportunity to take the Bud Light Challenge and win exclusive Bud Light bottle beer jackets and some complimentary Bud Light.

Sign up for Drinks Industry Ireland

Get a free weekly update on Drinks Industry trade news, direct to your inbox. Sign up now, it's Free