Taylor Swift’s Aviva shows spark spending surge in Dublin

The three-night Aviva Stadium run boosts Dublin's economy with a significant rise in social spending, benefiting pubs, restaurants, and local businesses

Toll fee spending across Ireland’s motorways spiked by 20% (Photo by Josh Sorenson via Pexels)

Following Taylor Swift’s record-breaking three-night run at the Aviva Stadium, the latest Bank of Ireland Spending Pulse analysed debit and credit card spending, revealing the significant economic impact of her visit.

Pub and restaurant owners saw social spending across Dublin (pubs, restaurants, fast food) rise by 13% compared to the previous weekend. 

Local analysis of D1 spending revealed a 38% hike in the four day period, as concert goers shopped in the Eras Tour Official Merchandise Store in the 3Arena.

Analysing 27-30 June card spend versus the weekend before, ‘Swiftonomics’ came to Dublin in full force with teenage spending (13-17 year-olds) up by 63%, whilst outlay amongst 18-25 year-olds spiked by 25% and by 30% amongst the 26-35 cohort. 

Beauty Spa spending was up 34% as ‘Swifties’ prepped and preened for the big night out, spending on Spotify streams increased by 20%, and record stores seen a 19% spending boost.

Toll fee spending across Ireland’s motorways spiked by 20%. The busy weekend saw outlay on taxis rise by 8% and bus lines recording a 5% increase.

Owen Clifford, head of Retail Sector, Bank of Ireland, said: “Spending in central Dublin areas boomed last weekend as Pride revellers and GAA fans also joined the party, with a 144% rise in Dublin 3 social spending catching my eye. 

“Overall, the weekend’s festivities provide a tangible boost to a variety of sectors, and Taylor’s fans can only hope that they won’t have to wait another six years before she writes another Irish-themed ‘Love Story’.”

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