SpiritsEurope, the European association representing distillers and producers of spirit drinks, published its Annual Report entitled ‘The Spirits Sector in Action – Promoting Responsible Drinking in Europe’.
The Report contains a summary of the work delivered by the sector in 2022 to promote responsible drinking and help reduce alcohol-related harm, which has been declining across Europe over the past years.
Last year, 90 initiatives spanning across six different thematic focus areas were carried out in 23 European countries, reaching an audience of up to 194 million people.
“The Report is testimony to our long-standing commitment to responsibility-enhancing actions across Europe,” said Manu Giró, president of SpiritsEurope.
“All of the campaigns and initiatives are designed to provide fact-based, meaningful and actionable advice to consumers to help them make informed choices and adopt balanced lifestyles, which may – or may not – include the moderate consumption of alcoholic beverages.”
“We firmly believe in an approach rooted in responsible communications to promote responsible drinking,” added Ulrich Adam, director general of SpiritsEurope. “Such an approach includes providing consumers with fact-based, understandable, and actionable guidance about low-risk levels and patterns of drinking, as can be seen from the different RDIs described in the Report.”