Guinness 0.0 surges 48% in response to growing demand

The rollout has surged from 250 pubs in March 2023 to more than 1,400 venues currently

Increasing numbers of Irish consumers are embracing non-alcohol products, as new volume sales data from Guinness show that Guinness 0.0 on draught, had seen a 48.7% increase in volume sales between the end of February 2023 and the end of February 2024 across Irish pubs and venues.

This confirms the major growth of non-alcohol beer in recent years, and the specific success of Guinness 0.0 since its introduction to the Irish market two and a half years ago.

To support the increasing demand and to keep pace with evolving consumer habits, Guinness has been accelerating the rollout of draught Guinness 0.0. From 250 pubs in March 2023, to more than 1,400 venues serving draught Guinness 0.0 right now, with that number set to reach more than 2,000 outlets by the end of 2024.

This increased demand, distribution, and availability of Guinness 0.0 is being met by sustained investment by Guinness including a new €25 million production facility for Guinness 0.0 at St James’s Gate in Dublin, announced last year.

This new facility is brewing almost 90 million pints of Guinness 0.0 every year for the domestic and international markets and reflects a growing consumer demand for non-alcohol products in Ireland, Britain, Europe, the Middle East, Asia, and America.

Barry O’Sullivan, managing director, Diageo Ireland, said: “Demand for our great-tasting Guinness 0.0 continues to grow which is very exciting to see. As consumer demands evolve, people are looking to brands they know and trust to offer non-alcoholic alternatives, without forgoing the taste and quality they’ve come to expect from a brand like Guinness – that’s exactly what Guinness 0.0 offers.”