Marketing

Sarah Jessica Parker launches second wine  

Award-winning actress, producer, designer and entrepreneur Sarah Jessica Parker is adding a new rosé wine to her collection of wines with New Zealand-based winery Invivo & Co.
Invivo X, Sarah Jessica Parker Rosé will be available this month just in time for Summer sipping.

Invivo X, Sarah Jessica Parker Rosé will be available this month just in time for Summer sipping.

Invivo X, Sarah Jessica Parker Rosé will be available this month just in time for Summer sipping.

The premium rosé comes from the South of France and Sarah has crafted it in partnership with the founders of Invivo & Co and a family winery in Provence. The new Rosé is currently available at WinesOfTheWorld.ie.

It comes hot on the heels of Invivo X, SJP Sauvignon Blanc, SJP’s first wine collaboration which launched worldwide in September 2019 receiving a 90 Points rating from Wine Spectator and a Gold medal at the 2020 Concurs Mondial du Sauvignon Blanc Competition along with numerous awards from the world’s largest wine competitions.

It was one of 2019’s most successful global wine launches in the US along with Sainsbury’s in the UK and SuperValu and Dunnes Stores here, which listed the brand within months.

Mike Osborne, Founder and Executive Vice President of wine.com (the US’s largest wine retailer) describes the wine as one of their most successful launches ever.

The final rosé blend was selected by SJP and Invivo over an afternoon of tasting and assessing in New York City.

“Invivo X, SJP Rosé is a gorgeous shade of blush pink in your glass, which is what will initially draw you in, but it’s the taste that will bring you back for more,” as Invivo’s winemaker Rob Cameron describes it, “The aroma profile invokes clear rose petals and bright Summer berry characters, wrapped in a minerality that makes this wine exceptionally fresh. SJP Rosé is full-bodied with great complexity and elegance, delicious on its own or with a range of cuisine.”

The grapes come from a Provencal vineyard on a family winery Vins Chevron Villette located in the famous ‘Golden Triangle’ situated in Saint Tropez, inland between Puget‐Ville, Les Arcs and Le Thoronet Abbey, built in the late 12th and early 13th Century.

With cutting‐edge technology and “a ton of winemaking experience”, the vineyard also strives to be eco-friendly by running the winery almost entirely on solar energy.

 

 

#InvivoXSJP

Official Website: www.InvivoXsjp.com

Instagram: @invivoxsjp  @InvivoWines

Facebook: Facebook.com/InvivoAndCo

Twitter: @InvivoWines

 

 

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