Powers launches new advertising campaign

Iconic Dublin pub Kehoe's is at the centre of the new campaign, reflecting the genuine Irish attitude of Powers

Powers Whiskey has announced it will be launching a new advertising campaign in February 2009. The new Powers Whiskey ‘Now You’re Talking’ advertisements were shot in Kehoe’s on South Anne Street, Dublin.  

The new Powers ads will be supported by a fully integrated marketing campaign, incorporating print and outdoor advertising, as well as an intensive PR campaign.

Commenting on the new Powers advertising campaign Emma Donnellan, brand director, Irish Distillers Pernod Ricard, said: “Kehoe’s was the perfect location choice for the Powers ads as it mirrors a lot of the Powers brand characteristics – it is genuine, approachable and authentically Irish."