Murphy’s has scooped two of the prestigious Outdoor Advertising Awards on the Grand Prix and Best Outdoor Campaign (>150k) for its Official Pint of Us campaign. The Outdoor Advertising Awards took place on 22 April 2010 in The Shelbourne Hotel in Dublin.
Murphy’s Official Pint of Us campaign created location-specific outdoor advertising in Cork that celebrated the brand’s rich Cork heritage.
Billboards strategically placed with tailored messaging such as ‘Officially the Shakiest bridge in Ireland’ and ‘Páirc uí Chaoimh, Officially Ireland’s largest trophy case’ instantly connected and amused local Cork stout fans.
For further information on Murphy’s check out www.murphys.com.