Wine industry leader, Montana, renowned as the pioneer of New Zealand’s flagship varietal sauvignon blanc grapes, will be newly named Brancott Estate.
Brancott Vineyard is home to the internationally successful Montana Winery, who planted the first sauvignon blanc on the estate in 1973 and placed New Zealand wines on the global stage with its attractive wine style.
Lynda Cody, marketing manager for wines in Irish Distillers Pernod Ricard, said: “The new brand name Brancott Estate is an exciting development and the latest in a series of significant milestones for the brand having celebrated 30 vintages of Marlborough sauvignon blanc, and the introduction of the new chief winemaker Patrick Materman last year.”
The renaming to Brancott Estate is part of a new global strategy to boost one single global brand. Until now the name Brancott was being used only in the United States, to avoid confusion with the state of Montana. By leveraging the industry leadership of Montana and the heritage of the wine, the new name promises great future potential.
Brancott Estate has also been announced as an Official Sponsor of the Rugby World Cup 2011 which will be held in New Zealand. “The sponsorship provides the perfect platform to drive global awareness of Brancott Estate as a leading New Zealand wine brand”, added Cody.
Brancott Estate will appear on shelves in Ireland in January 2011.