Marketing

McGuigan launches Zero – its alcohol-free wine range

Award-winning Australian wine brand McGuigan Wines has launched Zero, its innovative alcohol-free range, in Ireland.

 

 

McGuigan Wines' Zero range comprises five high-quality wines including a Shiraz, a Chardonnay, a Sparkling, a Rosé and a Sauvignon Blanc.

McGuigan Wines’ Zero range comprises five high-quality wines including a Shiraz, a Chardonnay, a Sparkling, a Rosé and a Sauvignon Blanc.

Distributed by Barry & Fitzwilliam the range comprises five high-quality wines including a Shiraz, a Chardonnay, a Sparkling, a Rosé and a Sauvignon Blanc and has been launched in direct response to the rising popularity of alcohol-free beverages.

The wines have been in development using technology unique to the brand’s Buronga Hill winery in New South Wales.

Using the latest spinning cone technology, working at low temperatures to gently remove alcohol after the fermentation process, McGuigan Wines ensures that the wines maintain their delicate fruit flavours.

Created to maintain strong varietal characteristics, the McGuigan Zero range contains no artificial sweeteners or additives.

The Shiraz has a good length with sweet Blackcurrants and a rounded finish whereas the Rosé is more aromatic and vibrant with Strawberries and citrus notes. The SauvignonBblanc has stand-out flavours of Passion Fruit and Lime with a long finish and the Chardonnay has aromas of white Peach combined with subtle notes of Vanilla and Oak.

“We launched this wine range to meet a clear and specific consumer demand and we’re thrilled to see the success the range has seen to date,” said McGuigan Wines producing parent company Australian Vintage Limited’s Chief Operating Officer for the UK and Europe Julian Dyer, “Consumers’ appetite for the no alcohol category has continued to increase in popularity as opposed to ‘low’ or ‘de-alcoholised’ wine and we’ve created a premium product in response to that.

“Our ambition is to make McGuigan Zero the most successful alcohol-free wine brand in the UK and Ireland which we’re confident we can achieve over the next year.”

 

 

 

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