Jesse Bongiovi’s Hampton Water partners with O’Briens Wine

O’Briens Wine welcomed Hampton Water co-founder Jesse Bongiovi to its Donnybrook store on Saturday, where he met Grand Prize winner Jenny Colfer and personally presented her with her prize as part of the retailer’s summer campaign celebrating the Irish launch of Hampton Water.

Hampton Water, the award-winning rosé co-founded by Jesse Bongiovi and his father Jon Bon Jovi, is available exclusively through O’Briens Wine in Ireland. To support the launch, O’Briens ran a series of customer competitions, in-store activations and digital activity throughout the summer.

Ultimate Bon Jovi experience

The Grand Prize competition, run in partnership with Newstalk’s Andrea Gilligan Show, offered listeners the chance to win the ultimate Bon Jovi experience, including two tickets to see Bon Jovi live in Dublin, an overnight hotel stay, a Bon Jovi-signed guitar and a €500 O’Briens wine hamper featuring a signed bottle of Hampton Water. As an additional surprise, winner Jenny Colfer was invited to O’Briens Donnybrook to meet Jesse Bongiovi and receive her prize in person.

The wider Hampton Water campaign also saw signed bottles hidden across selected O’Briens stores, alongside customer and staff competitions and supporting social and digital activity.

Commenting on the campaign, Elaine Kelly, head of marketing at O’Briens Wine, said: “We wanted the launch of Hampton Water in Ireland to feel genuinely exciting and give our customers something they wouldn’t experience every day. The response has been fantastic, delivering a substantial uplift in sales while also growing our social following by more than 33%. Just as importantly, it really captured the imagination of our own teams and helped us build strong momentum around Hampton Water as a brand in Ireland.”

The Bongiovi family teamed up with renowned winemaker, Gérard Bertrand in the Languedoc to create an award-winning, fresh, and easy to drink rosé. Inspired by the relaxed sophistication of the Hamptons, Hampton Water Rosé is designed for effortless enjoyment, casual afternoons and celebratory moments.

For more information or to purchase Hampton Water visit: www.obrienswine.ie