Jameson’s new print campaign launches in Ireland and Russia

Pernod Ricard has launched two new print ads for its Jameson Irish whiskey brand.

The new series is an extension to its ‘Easygoing Irish’ campaign and will run in Ireland and Russia initially before being rolled-out internationally.

The two ads, ‘Crocogator’ and ‘Meteor’, focus on premium lifestyle print and national broadsheets. Targeted outdoor and online activity are also to be used with two more ads due in the near future.