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Jack Daniel refines No 7 Bottle & Label

The Jack Daniel Distillery is making minor refinements to the familiar Jack Daniel’s Old No 7 bottle to accentuate the bottle’s square shoulders and also to simplify the front and side labels.

The bottle will begin shipping this month and will be on most shelves by July.

“Mr Jack Daniel was proud of the craftsmanship and care that went into his whiskey and wanted a bottle as unique as its smooth, mellow character,” said John Hayes, Senior Vice President and Managing Director  of Jack Daniel’s, “That’s why in 1895 Jack made the decision to put his whiskey in a square bottle unlike other whiskeys of his day. He wanted to make sure his whiskey stood out. The refinements today are meant to honour Mr Jack’s desire that his bottle reflect the distinctive character of the whiskey.”

 The familiar Jack Daniels Old No 7 bottle has undergone some minor refinements.

The familiar Jack Daniels Old No 7 bottle has undergone some minor refinements.

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