Uncategorized

Heineken presents The Draughtkeg Collection

Heineken is capitalising on the growing consumer trend of entertaining at home by providing the 5KL Draughtkeg Collection

HeinekenEntertaining friends at home is growing in popularity and to meet the demands of savvy party hosts Heineken introduces the 5L Draughtkeg Collection complete with two pint glasses, skimmer and ten coasters.

The Draughtkeg pours approximately twenty 250ml glasses of smooth draught and its intelligent patented pressure system ensures fresh beer for 30 days after tapping, guaranteeing perfectly fresh pours even after guests have left.

To support the arrival of the new Draughtkeg Collection, Heineken promotional teams will be creating an interactive experience off trade with the Draughtkeg Challenge in supermarkets nationwide, to showcase the collection and challenge the public to pour the perfect pint.

The Draughtkeg follows the roll out of Heineken Served Extra Cold, the introduction of Pint-remastered and the launch of Heineken’s new engineered glass and countermounts in the on trade, reinforcing Heineken’s commitment to the best experience for trade and consumers.

The Draughtkeg Collection is available from supermarkets nationwide.

For more information visit www.heineken.ie/draughtkeg.

Sign up for Drinks Industry Ireland

Get a free weekly update on Drinks Industry trade news, direct to your inbox. Sign up now, it's Free