Marketing

Heineken Ireland to remove 4m units of plastic packaging

As part of Heineken’s global sustainability strategy Heineken Ireland will remove almost four million pieces of consumer-facing plastic from across its beers and ciders portfolio by 2021.
According to Heineken Ireland’s Sustainability Manager Barbara-Anne Richardson, the Lady’s Well brewery has been operating under the ‘Brewing a Better World’ strategy for 10 years now and has made a huge amount of progress in that time.

According to Heineken Ireland’s Sustainability Manager Barbara-Anne Richardson, the Lady’s Well brewery has been operating under the ‘Brewing a Better World’ strategy for 10 years now and has made a huge amount of progress in that time.

The removal of plastic from last Christmas’s Heineken festive pack represented the start of Heineken Ireland’s journey towards removing all plastic shrink and can connectors from its products in 2021.

In its recently-released 2019 sustainability progress report, Heineken Ireland details significant reductions in the brewer’s carbon emissions, water usage and waste production in the decade since it began reporting under Heineken’s global sustainability strategy, ‘Brewing a Better World’.

During that time, the Corkbased brewer has cut its carbon emissions by more than half (55%) and has achieved zero waste to landfill status. Heineken’s Irish operation has also donated a total of €480,000 and 600 volunteer hours to over 50 local causes. The report details the latest sustainability progress across six pillars of activity.

In total, Heineken Ireland’s sustainability achievements were recognised in 2019 when the brewer was awarded Bord Bia’s prestigious Sustainability Project Impact Award for excellence in corporate and public sustainability. This win came a year after Heineken Ireland became the first drinks company to receive Business in the Community Ireland’s Business Working Responsibly Mark.

More recently, Heineken Ireland announced it was sustainably repurposing beer that was returned from the cellars of shuttered pubs following the sudden closure of the sector due to the Coronavirus pandemic. The brewer worked to convert the returned product into green electricity and agricultural fertiliser.

According to Heineken Ireland’s Sustainability Manager Barbara-Anne Richardson, the Lady’s Well brewery has been operating under the ‘Brewing a Better World’ strategy for 10 years now and has made a huge amount of progress in that time.

“We were particularly delighted to be recognised for our sustainability progress by Bord Bia through their Sustainability Project Impact award” she commented,  “and are delighted to have been shortlisted this year for Chambers Ireland’s Sustainable Business Impact awards.”

 

 

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