Heineken Ireland was the second-top display advertising spender in the first quarter of 2011, according to the PML Group Posterwatch/Marketing.ie, spending €1.54 million at ratecard.
Diageo Ireland was the seventh-highest with a spend of €1.03 million. Generally, the Beers & Ciders category spent €3.08 million between January and March, putting it in sixth place in terms of overall category spend.
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