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Guinness unveils RBS Six Nations partnership

Guinness says its new sponsorship of the RBS Six Nations tournament will give the brand its 'largest ever presence in rugby.'

Diageo has announced a deal as official beer partner of the RBS Six Nations. The Guinness brand has a long association with the IRFU as a partner of Irish rugby and title sponsor of the Autumn Internationals, The Guinness Series. In recent years Guinness extended its rugby partnership to include both Leinster and Munster rugby, in addition to being the official beer of the Aviva Premiership and the British and Irish Lions.

The partnership with the RBS Six Nations broadens the Guinness brand association from Irish provincial and national rugby to appeal to the millions of international fans of the sport.

Stuart Kinch, senior brand manager, Guinness Ireland said: “The new partnership gives us our largest ever presence in rugby, with over 120 million in TV audiences watching the RBS Six Nations, and demonstrates our long term commitment to the sport. Our rugby partnerships are all about offering fans an enriched experience around the rugby occasion. The Guinness brand’s association with the RBS Six Nations will encourage the coming together of all fans, whoever their team is and wherever they watch the rugby, to share a rugby experience together over a pint of the black stuff.”

Irish fans can follow the Guinness Rugby Team of international rugby players, Jamie Heaslip, Tommy Bowe, Johnny Sexton, Stephen Ferris, John Muldoon, Tomas O’Leary and Jerry Flannery, on the Guinness Rugby Supporters Facebook Page throughout the RBS Six Nations campaign and beyond. Log on to check out all the latest from inside the Irish and provincial camps with regular comments and video posts from the players on www.Facebook.com/GuinnessRugbyIreland or check out www.Guinness.com/Rugby to keep up to date on all the latest rugby news, fixtures and results.

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