Heineken, official sponsor of Oxegen, launched its ‘Great Oxegen Giveaway’ campaign with Irish rockers Royseven this month. The band who play the world renowned festival which takes place on 8, 9 and 10 July were on hand to encourage fans to enter the on-pack promotion in off-licences throughout the country and win weekend passes to Europe’s favourite rock and roll weekend.
Codes found inside Heineken’s 12 and 20 bottle packs and eight and 12 can packs give fans the opportunity to get their hands on a pair of the musical golden tickets to Oxegen every day. The promotion is supported with a full marketing campaign. Once at Oxegen, music fans will be treated to the return of the Heineken Cold Rooms ensuring cold Heineken for the entire weekend. Heineken is installing giant Cold Rooms in the campsites where cans of Heineken can be checked in and chilled to perfection for free. Ninety minutes is all that is needed to chill cans to optimum temperature and fingerprint scans will be the receipt to collect the chilled Heineken to avoid the hassle of losing tokens.
For more information please contact Chewy on 01 4200070 or firstname.lastname@example.org.