FSAI & HSE ‘satisfied’ with HI & C&C

Having completed its investigations into Heineken Ireland and C&C over the ‘craft beer’ issue, both the Food Safety Authority of Ireland and the Health Services Executive have declared themselves satisfied with the two companies.

“Where necessary appropriate action was taken by the implicated food businesses by either ceasing the practice of marketing beer under names which incorrectly suggest a local provenance, or amending labelling and marketing information,” stated the FSAI & HSE recently in answer to specific queries.

The investigation has now concluded and both bodies have stated that they will “continue to monitor the situation” as will the Competition and Consumer Protection Commission.

The joint investigation was initiated early last month after some of Heineken Ireland’s “low-volume, high-quality draught products” were passed-off as local ‘craft beer’ in a number of on-trade outlets mainly in the Cork and Kerry regions while C&C stated that it sold its Pana Cork lager brand in the Cork region based on the Clonmel 1650 recipe.



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