Marketing

Food & Drink Awards shortlist announced

Britvic, Largo Foods, Ornua (Kerrygold Irish Cream Liqueur), Teeling Whiskey and Boortmalt figure among the companies on the shortlist for Bord Bia’s 2015 Food & Drink Awards which will take place on Thursday 12th November in The Mansion House, Dublin.

The awards, which take place every two years, are designed to acknowledge and reward excellence within the Irish food and drink industry.

From over 160 entries 27 companies were shortlisted in eight categories:  Branding, Consumer Insight, Sustainability, Digital Marketing, Entrepreneurship, Export Development, Innovation and Success at Home.

Award winners will be announced at Bord Bia’s Annual Brand Forum dinner which will be attended by more than 300 industry representatives.

The Minister for Agriculture, Food and the Marine, Simon Coveney TD will present the awards which will be MC’d by RTE’s Keelin Shanley.

Guest speaker at the awards ceremony will be Joe Schmidt, the Irish Rugby Team’s Head Coach.

 

The Shortlist

 

Entrepreneurial Award

This award recognises commitment,leadership and self-belief, either to create a new and successful business, or to radically improve, or turn around, the performance of an existing one.

 

Branding Award

The Branding Award is for a company that has developed brand marketing strategies and differentiated itself from competitors by using creative marketing communications.

 

Consumer Insight Award

This award recognises companies that have developed deep, actionable consumer insights to inform innovation and brand planning to deliver success in the marketplace.

Innovation Award

The Innovation Award recognises food and drink brands that have demonstrated a forward thinking, outward looking, proactive approach to developing new products to meet changing consumer need.

 

Digital Award

This award recognises companies and brands that have successfully connected with their audience via digital media and that have shown digital innovation in their marketing, planning and implementation.

 

Export Award

The Export Award is for companies that have demonstrated a commitment to international business and that have effectively utilised resources in growing their business abroad.

 

Success at Home Award


The Success at Home Award recognises Irish food and drink companies that have adapted and innovated in response to extreme challenges in the Irish market.

 

Sustainability Award


The Sustainability Award rewards companies that have planned and executed significant sustainability commitments in relation to sourcing, resource efficiency, health & nutrition and local community.

 

Award applications, received during Summer 2015, were assessed by a judging panel comprised of 10 leading experts from a cross-section of industries. Over 160 applications were received and following a comprehensive judging process, including a presentation to a panel of judges, the shortlisted companies have been selected.

 

For more information about the awards application process, visit www.bordbia.ie/awards.

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