Marketing

EU & US lobby to drop beverage tariffs

As a result of falling sales 18 associations representing beverage alcohol and related sectors in the US, Europe and the UK have sent a letter to both the US Trade Representative organisation and the European Commission for Trade seeking the immediate elimination of tariffs on wine, distilled spirits and beer.  

 

 

The letter stated, “These tariffs, which have been imposed in connection with unrelated trade disputes, have generated severe economic pain for our sectors and our wider supply chains”.

The letter stated, “These tariffs, which have been imposed in connection with unrelated trade disputes, have generated severe economic pain for our sectors and our wider supply chains”.

The joint letter, sent in response to news that the World Trade Organisation had authorised the EU to impose $4 billion in tariffs on US imports in the long-running Boeing dispute, expressed concern that the ruling could trigger the EU to impose additional tariffs on US beverage alcohol products. The EU had previously indicated that it may impose tariffs on wine, rum, brandy and vodka from the US in the dispute.

“The escalation of tariffs on the distilled spirits and wine sectors by either the US or EU will only increase harm to an industry already suffering,” said the group of spirits, wine and beer associations, “The spirits and wine industries and hospitality sector are facing incredible economic harm due to the mandatory closings of restaurants, bars and distillery- and winery-tasting rooms in response to the outbreak of Covid-19.”

The letter stated, “These tariffs, which have been imposed in connection with unrelated trade disputes, have generated severe economic pain for our sectors and our wider supply chains”.

It pointed to the damaging ripple effect throughout the entire industry from distillery and winery workers, hospitality workers, retail workers and farmers to packaging companies that provide the containers, caps and lids, to truckers, freight forwarders and logistic providers that get these products through Customs. The 18 associations urged the EU and US “to come to a negotiated settlement without delay that simultaneously eliminates additional tariffs on distilled spirits and wine which will generate growth and jobs on both sides of the Atlantic.”

Further, they called on the US and EU to immediately agree to refrain from imposing any new tariffs and suspend all additional tariffs while negotiations are underway.

 

Tariffs are having a debilitating impact on US & EU distillers

According to a Distilled Spirits Council of the US analysis, since the imposition of the EU’s 25% tariff on American Whiskey in June 2018, exports of American Whiskey to the EU have tumbled by 41% from $757 million (July 2017 to June 2018) to $449 million (August 2019 to July 2020 – the latest data available).

Since October the 18th 2019 the US has imposed a 25% tariff on imports of Single Malt Scotch Whisky, Single Malt Irish Whiskey from Northern Ireland, liqueurs and cordials from Germany, Ireland, Italy, Spain and the UK as well as certain wines from France, Germany, Spain and the UK.

According to the latest data available, US imports of Scotch were down by nearly 35% between October 2019 and July 2020 ($852 million) compared to October 2018 and July 2019 ($1.31 billion). US imports of liqueurs and cordials from Germany, Ireland, Italy, Spain and the UK were also down by approximately 26% between October 2019 & July 2020 ($331 million) compared to October 2018 & July 2019 ($450 million).

US imports of the categories of wines concerned by the tariffs from Germany, France, Spain and the UK went down by 54% between November 2019 & July 2020 ($575 million) compared to November 2018 &July 2019 ($1.2 billion).

The associations concluded, “An immediate restoration of duty-free access for all distilled spirits and low tariffs for wine is essential to returning our industries to supporting jobs on both sides of the Atlantic.”

The joint letter was signed by the following trade associations: Distilled Spirits Council of the United States, spiritsEUROPE, Comité Européen des Entreprises Vins, Scotch Whisky Association, Wine Institute, American Beverage Licensees, WineAmerica, Wine & Spirits Wholesalers of America, National Retail Federation, American Craft Spirits Association, American Distilled Spirits Alliance, US Wine Trade Alliance, National Council of Chain Restaurants, Kentucky Distillers’ Association, National Restaurant Association, National Association of Beverage Importers, National Association of Wine Retailers, and the Wine and Spirits Shippers Association.

 

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