Dunnes goes head-to-head with Superquinn in Autumn wine sale

In response to Superquinn’s annual Autumn French Wine sale, Dunnes Stores slashed the price of its major wine brands recently.

In response to Superquinn’s annual Autumn French Wine sale, Dunnes Stores slashed the price of its major wine brands recently. Over 60 labels have been reduced by Superquinn by 25 to 50 per cent with an extra five per cent off for consumers purchasing six-bottle lots.
It had always just been a matter of time before one of the other multiples would takes steps to counter such wine promotions by other multiples such as Superquinn, according to one source in the off-trade and suppliers must be concerned that Tesco (which runs its own ‘wine festival’ in the Spring and the Autumn) might just join in the wine fray together with some of the symbol operators.